# #c398ad

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#c398ad`
- RGB: rgb(195, 152, 173)
- HSL: hsl(331, 26%, 68%)
- OKLCH: oklch(0.726 0.058 347.8)
- Relative luminance: 0.3708
- Nearest named color: Classy Mauve (#bb99aa, Δ 1.383) — https://brandsweets.com/colors/classy-mauve
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/c398ad

## Tints & shades

- Tints (toward white): #c8a2b4, #ceabbc, #d4b5c4, #d9bfcc, #dfc8d3, #e5d2db, #eadce3, #f0e5ea, #f6eff2, #fbf9fa
- Shades (toward black): #b7859d, #aa6e8b, #9d5c7c, #874f6a, #74445b, #60394c, #4a2b3a, #37202b, #201319, #0d080a

## Harmonies

- Complementary: #98c3ae
- Analogous: #c398c2, #c39998
- Triadic: #adc398, #98adc3
- Split-complementary: #98c399, #98c2c3
- Tetradic: #c2c398, #98c3ae, #9998c3

## Colors that go with #c398ad

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #c398ad: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Canopy (https://brandsweets.com/palettes/cool#canopy), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/charcoal
- **Dark Sea Green** #8fbc8f [harmony, pool: complementary] — Dark Sea Green sits directly opposite #c398ad on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Rain Garden (https://brandsweets.com/palettes/cool#rain-garden). — https://brandsweets.com/colors/darkseagreen
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Midnight Luxe and Darkroom put Champagne beside #c398ad, as that palette's text colour. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Bramble (https://brandsweets.com/palettes/muted#bramble), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #c398ad: 7 real palettes, including Riverbed and Clean Beauty, as the accent. Seen in: Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Dusk (https://brandsweets.com/palettes/cool#dusk), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #c398ad: 4 real palettes, including Open House and Target : Expect More. Pay Less.'s brand system, as the lead colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Guinness (https://brandsweets.com/colors/brands/guinness-com). — https://brandsweets.com/colors/denim
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #c398ad in 4 real palettes, including Meadow and Scale AI's brand system, as the lead colour. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Scale AI (https://brandsweets.com/colors/brands/scale-com), Supabase (https://brandsweets.com/colors/brands/supabase), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark). — https://brandsweets.com/colors/emerald-green
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #c398ad in 4 real palettes, including Canopy and Darkroom, as the lead colour. Seen in: Canopy (https://brandsweets.com/palettes/cool#canopy), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch). — https://brandsweets.com/colors/hunter-green
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Open House and Casper Sleep's brand system put Midnight Blue beside #c398ad, as the text colour against it. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.5:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a36281 (4.54:1); AA: background → #383838 (4.7:1); AAA: text → #7a4860 (7.18:1); AAA: background → #171717 (7.18:1)
- On black (#000000): 8.42:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/c398ad-c49cab-62cb66-2d1f20-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#c398ad" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.