# #c396fd

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#c396fd`
- RGB: rgb(195, 150, 253)
- HSL: hsl(266, 96%, 79%)
- OKLCH: oklch(0.755 0.15 303.1)
- Relative luminance: 0.4051
- Nearest named color: Diva (#c9a0ff, Δ 2.66) — https://brandsweets.com/colors/diva
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/c396fd

## Tints & shades

- Tints (toward white): #c8a0fd, #ceaafd, #d4b4fd, #dabefe, #dfc8fe, #e2cdfe, #e8d7fe, #eee1fe, #f3ebff, #f9f5ff
- Shades (toward black): #ae73fc, #974bfb, #8328fb, #6d05f5, #5d04d2, #4c03aa, #3c0387, #2a025f, #1b013c, #090014

## Harmonies

- Complementary: #d0fd96
- Analogous: #969dfd, #f696fd
- Triadic: #fdc396, #96fdc3
- Split-complementary: #fdf696, #9dfd96
- Tetradic: #fd969d, #d0fd96, #96fdf6

## Colors that go with #c396fd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Amber** #ffbf00 [pool] — Amber is paired with #c396fd in 4 real palettes, including Ahrefs's brand system and Gumroad's brand system, as the supporting colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Gumroad (https://brandsweets.com/colors/brands/gumroad-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/amber
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #c396fd in 4 real palettes, including Sephora's brand system and Roblox's brand system, as the supporting colour. Seen in: Sephora (https://brandsweets.com/colors/brands/sephora-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), Loom (https://brandsweets.com/colors/brands/loom-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/royalblue
- **Yellow Green** #9acd32 [harmony: complementary] — Yellow Green sits directly opposite #c396fd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/yellowgreen
- **Emerald Green** #50c878 [harmony, pool: split] — Emerald Green is a split-complement of #c396fd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Supabase (https://brandsweets.com/colors/brands/supabase), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/emerald-green
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #c396fd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #c396fd: 3 real palettes, including Blueprint and Calm's brand system, as the lead colour. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Calm (https://brandsweets.com/colors/brands/calm-com), Calendly (https://brandsweets.com/colors/brands/calendly-com). — https://brandsweets.com/colors/deepskyblue
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #c396fd in 3 real palettes, including Obsidian's brand system and Lavender Haze, as the supporting colour. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/mediumslateblue
- **Taupe** #483c32 [pool] — Taupe is paired with #c396fd in 3 real palettes, including Obsidian's brand system and Loom's brand system, as the text colour against it. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Loom (https://brandsweets.com/colors/brands/loom-com), Blossom (https://brandsweets.com/palettes/light#blossom). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.31:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9546fb (4.62:1); AA: background → #3d3d3d (4.71:1); AAA: text → #6d05f5 (7.02:1); AAA: background → #1f1f1f (7.14:1)
- On black (#000000): 9.1:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Semrush** — primary #c494fc (Δ 0.474) — https://brandsweets.com/colors/brands/semrush-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/c396fd-b29cc4-dfd74e-2b1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#c396fd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.