# #c373e8

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#c373e8`
- RGB: rgb(195, 115, 232)
- HSL: hsl(281, 72%, 68%)
- OKLCH: oklch(0.688 0.182 314.1)
- Relative luminance: 0.2969
- Nearest named color: Illicit Purple (#bf77f6, Δ 2.194) — https://brandsweets.com/colors/illicit-purple
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/c373e8

## Tints & shades

- Tints (toward white): #c980ea, #ce8dec, #d49aef, #d9a7f1, #dfb4f3, #e5c2f5, #eacff7, #f0dcf9, #f6e9fb, #fbf6fe
- Shades (toward black): #b858e4, #ab3adf, #9e23d7, #871eb8, #741a9e, #611584, #4a1065, #370c4b, #20072c, #0d0312

## Harmonies

- Complementary: #98e873
- Analogous: #8873e8, #e873d3
- Triadic: #e8c373, #73e8c3
- Split-complementary: #d3e873, #73e888
- Tetradic: #e88873, #98e873, #73d3e8

## Colors that go with #c373e8

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony, pool: complementary] — Medium Sea Green sits directly opposite #c373e8 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify), Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #c373e8 in 3 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #c373e8: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/charcoal
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #c373e8 in 3 real palettes, including Obsidian's brand system and Mastodon hosted on mastodon.social's brand system, as the supporting colour. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze). — https://brandsweets.com/colors/mediumslateblue
- **Light Sea Green** #20b2aa [harmony, pool: triadic] — Light Sea Green completes a triad with #c373e8 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightseagreen
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #c373e8: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod
- **Blue** #0000ff [pool] — Two real palettes: Canva's brand system and Spotify's brand system put Blue beside #c373e8, as the accent. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [harmony, pool: analogous] — Cornflower Blue is #c373e8's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/cornflowerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.03:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ae42e0 (4.51:1); AA: background → #2b2b2b (4.68:1); AAA: text → #871eb8 (7.22:1)
- On black (#000000): 6.94:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #c577e9 (7.19:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/c373e8-ba9fc1-b6cb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#c373e8" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.