# #c364dd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#c364dd`
- RGB: rgb(195, 100, 221)
- HSL: hsl(287, 64%, 63%)
- OKLCH: oklch(0.661 0.194 318.6)
- Relative luminance: 0.2594
- Nearest named color: Lavender (#b56edc, Δ 3.027) — https://brandsweets.com/colors/lavender-2
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/c364dd

## Tints & shades

- Tints (toward white): #c975e1, #ce82e3, #d592e7, #da9fea, #e0b0ee, #e5bcf0, #ebcdf4, #f0d9f7, #f7eafa, #fcf7fd
- Shades (toward black): #b94bd8, #af32d2, #9c29bc, #8824a3, #761f8e, #611a75, #4c145c, #380f43, #23092a, #0e0411

## Harmonies

- Complementary: #7edd64
- Analogous: #8664dd, #dd64bb
- Triadic: #ddc364, #64ddc3
- Split-complementary: #bbdd64, #64dd86
- Tetradic: #dd8664, #7edd64, #64bbdd

## Colors that go with #c364dd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony: complementary] — Medium Sea Green sits directly opposite #c364dd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #c364dd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #c364dd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #c364dd: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #c364dd in two real palettes: Obsidian's brand system and monday.com's brand system, as the supporting colour. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), monday.com (https://brandsweets.com/colors/brands/monday-com). — https://brandsweets.com/colors/mediumslateblue
- **Taupe** #483c32 [pool] — Taupe is paired with #c364dd in two real palettes: Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Denim** #1560bd [pool] — Designers have shipped Denim with #c364dd: Hasbro's brand system, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #c364dd in Obsidian's brand system, as the accent. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/emerald-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.39:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b43fd5 (4.55:1); AA: background → #242424 (4.57:1); AAA: text → #8b25a7 (7.19:1)
- On black (#000000): 6.19:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #c975e1 (7.12:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/c364dd-bd9fc1-abcb62-2d1f2a-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#c364dd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.