# #c299f4

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#c299f4`
- RGB: rgb(194, 153, 244)
- HSL: hsl(267, 81%, 78%)
- OKLCH: oklch(0.755 0.134 304.1)
- Relative luminance: 0.4078
- Nearest named color: Dream Vapour (#cc99ee, Δ 1.78) — https://brandsweets.com/colors/dream-vapour
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/c299f4

## Tints & shades

- Tints (toward white): #c8a3f5, #cdacf6, #d3b5f7, #d8bef8, #dec8f9, #e3d1fa, #e9dafb, #eee3fc, #f4edfd, #f9f6fe
- Shades (toward black): #af79f1, #9954ed, #8634ea, #7017de, #6014bd, #50109d, #3d0d78, #2d0958, #1a0533, #090212

## Harmonies

- Complementary: #cbf499
- Analogous: #999ef4, #f099f4
- Triadic: #f4c299, #99f4c2
- Split-complementary: #f4f099, #9ef499
- Tetradic: #f4999e, #cbf499, #99f4f0

## Colors that go with #c299f4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Amber** #ffbf00 [pool] — Amber is paired with #c299f4 in 5 real palettes, including Ahrefs's brand system and Gumroad's brand system, as the supporting colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Gumroad (https://brandsweets.com/colors/brands/gumroad-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/amber
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #c299f4: 4 real palettes, including Calm's brand system and Blueprint, as the lead colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Calendly (https://brandsweets.com/colors/brands/calendly-com), Max (https://brandsweets.com/colors/brands/max-com). — https://brandsweets.com/colors/deepskyblue
- **Emerald Green** #50c878 [harmony, pool: split] — Emerald Green is a split-complement of #c299f4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Supabase (https://brandsweets.com/colors/brands/supabase), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/emerald-green
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Lavender Haze and Lavender Milk put Midnight Blue beside #c299f4, as the text colour against it. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), First Snow (https://brandsweets.com/palettes/cool#first-snow), Railway (https://brandsweets.com/colors/brands/railway-app). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #c299f4 in 6 real palettes, including Sephora's brand system and Roblox's brand system, as the supporting colour. Seen in: Sephora (https://brandsweets.com/colors/brands/sephora-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), 1password (https://brandsweets.com/colors/brands/1password-com). — https://brandsweets.com/colors/royalblue
- **Yellow Green** #9acd32 [harmony: complementary] — Yellow Green sits directly opposite #c299f4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/yellowgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #c299f4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/charcoal
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #c299f4 in 3 real palettes, including Obsidian's brand system and Lavender Haze, as the supporting colour. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/mediumslateblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.29:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #934bec (4.71:1); AA: background → #404040 (4.52:1); AAA: text → #7318e2 (7.1:1); AAA: background → #212121 (7.02:1)
- On black (#000000): 9.16:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Semrush** — primary #c494fc (Δ 1.882) — https://brandsweets.com/colors/brands/semrush-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/c299f4-b39cc4-dfda4e-2c1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#c299f4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.