# #c2963d

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#c2963d`
- RGB: rgb(194, 150, 61)
- HSL: hsl(40, 52%, 50%)
- OKLCH: oklch(0.698 0.118 82.1)
- Relative luminance: 0.3362
- Nearest named color: Amaretto Sour (#c09856, Δ 2.219) — https://brandsweets.com/colors/amaretto-sour
- Moods: warm
- Page: https://brandsweets.com/colors/c2963d

## Tints & shades

- Tints (toward white): #c8a051, #ceab64, #d3b373, #d9be87, #dfc89a, #e5d3ae, #ebddc1, #f0e6d0, #f6f0e4, #fdfbf7
- Shades (toward black): #ae8737, #9f7b32, #8c6c2c, #7c6027, #695121, #55421b, #463616, #322710, #231b0b, #100c05

## Harmonies

- Complementary: #3d69c2
- Analogous: #c2533d, #acc23d
- Triadic: #3dc296, #963dc2
- Split-complementary: #3dacc2, #533dc2
- Tetradic: #3dc253, #3d69c2, #c23dac

## Colors that go with #c2963d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #c2963d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Puma (https://brandsweets.com/colors/brands/puma-com), Disney (https://brandsweets.com/colors/brands/disney-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [harmony, pool: complementary] — Cornflower Blue sits directly opposite #c2963d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/cornflowerblue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #c2963d in 4 real palettes, including Coffee Bar and Kiln, as the accent. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Kiln (https://brandsweets.com/palettes/dark#kiln), Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #c2963d: 5 real palettes, including Paper & Pine and Estate, as the supporting colour. Seen in: Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Estate (https://brandsweets.com/palettes/luxury#estate), Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Coffee Bar and Woodsmoke put Champagne beside #c2963d, as that palette's text colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor). — https://brandsweets.com/colors/champagne
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #c2963d in 7 real palettes, including Cider and Forest Floor, as the accent. Seen in: Cider (https://brandsweets.com/palettes/warm#cider), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #c2963d: 6 real palettes, including Guinness's brand system and Open House, as the accent. Seen in: Guinness (https://brandsweets.com/colors/brands/guinness-com), Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #c2963d: 5 real palettes, including Liquid Death's brand system and Opensea's brand system, as the supporting colour. Seen in: Liquid Death (https://brandsweets.com/colors/brands/liquiddeath-com), Opensea (https://brandsweets.com/colors/brands/opensea-io), Spline (https://brandsweets.com/colors/brands/spline-design), PostHog (https://brandsweets.com/colors/brands/posthog-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.72:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8f6f2d (4.69:1); AA: background → #333333 (4.65:1); AAA: text → #6d5422 (7.14:1); AAA: background → #0f0f0f (7.05:1)
- On black (#000000): 7.72:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Chevrolet** — accent #cd9834 (Δ 1.983) — https://brandsweets.com/colors/brands/chevrolet-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/c2963d-c4bb9c-62b8cb-2c2d1f-f1ebe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#c2963d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.