# #c24c8d

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#c24c8d`
- RGB: rgb(194, 76, 141)
- HSL: hsl(327, 49%, 53%)
- OKLCH: oklch(0.592 0.166 349.2)
- Relative luminance: 0.1856
- Nearest named color: Beetroot Purple (#d33376, Δ 5.075) — https://brandsweets.com/colors/beetroot-purple
- Moods: warm
- Page: https://brandsweets.com/colors/c24c8d

## Tints & shades

- Tints (toward white): #c85f99, #ce6fa3, #d482af, #d991b9, #e0a4c5, #e5b3ce, #ebc6db, #f1d5e4, #f7e8f0, #fcf7fa
- Shades (toward black): #b63e80, #a33873, #903166, #7d2b58, #6e264e, #5b1f40, #481933, #351225, #220c18, #0f050b

## Harmonies

- Complementary: #4cc281
- Analogous: #bc4cc2, #c24c52
- Triadic: #8dc24c, #4c8dc2
- Split-complementary: #52c24c, #4cc2bc
- Tetradic: #c2bc4c, #4cc281, #4c52c2

## Colors that go with #c24c8d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Dark Cyan** #008b8b [harmony: complementary] — Dark Cyan sits directly opposite #c24c8d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #c24c8d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #c24c8d in 3 real palettes, including The Ordinary's brand system and Snyk's brand system, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Snyk (https://brandsweets.com/colors/brands/snyk-io), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #c24c8d: 3 real palettes, including Chase's brand system and Ulta Beauty's brand system, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Orange** #ffa500 [pool] — 3 real palettes, including Sunset Boulevard and Rippling's brand system put Orange beside #c24c8d, as the supporting colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Rippling (https://brandsweets.com/colors/brands/rippling-com), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise). — https://brandsweets.com/colors/orange
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #c24c8d in 3 real palettes, including Ubisoft's brand system and Chase's brand system, as the accent. Seen in: Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com), Chase (https://brandsweets.com/colors/brands/chase-com), Zed (https://brandsweets.com/colors/brands/zed-dev). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #c24c8d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/steelblue
- **Olive Drab** #6b8e23 [harmony: split] — Olive Drab is a split-complement of #c24c8d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olivedrab

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.46:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c1498b (4.57:1); AA: background → #050505 (4.57:1); AAA: text → #943368 (7.16:1)
- On black (#000000): 4.71:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #d17aaa (7.08:1)

## Curated palettes containing it

- **Sunset Boulevard** (warm, vivid, bold, dark) — #ff6f61, #ffb347, #c9518b, #1a0f1f, #fff3e0 — Coral, apricot and magenta on aubergine — the gradient sunset every event brand wants, decomposed into flat tokens. — tool: https://brandsweets.com/palettes/new/ff6f61-ffb347-c9518b-1a0f1f-fff3e0 — collection: https://brandsweets.com/palettes/warm

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/c24c8d-c19fae-66cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#c24c8d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.