# #c243d0

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#c243d0`
- RGB: rgb(194, 67, 208)
- HSL: hsl(294, 60%, 54%)
- OKLCH: oklch(0.615 0.227 323.6)
- Relative luminance: 0.2004
- Nearest named color: mediumorchid (#ba55d3, Δ 3.171) — https://brandsweets.com/colors/mediumorchid
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/c243d0

## Tints & shades

- Tints (toward white): #c754d4, #ce68d9, #d378dd, #da8de2, #df9de7, #e4adeb, #ebc2f0, #f0d2f4, #f7e7f9, #fcf7fd
- Shades (toward black): #b932c8, #a62db4, #93289f, #80238b, #6d1e76, #5b1862, #48134e, #350e39, #220925, #0f0410

## Harmonies

- Complementary: #51d043
- Analogous: #7c43d0, #d04398
- Triadic: #d0c243, #43d0c2
- Split-complementary: #98d043, #43d07c
- Tetradic: #d07c43, #51d043, #4398d0

## Colors that go with #c243d0

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #c243d0 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Dark Cyan** #008b8b [harmony, pool: split] — Dark Cyan is a split-complement of #c243d0: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #c243d0: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #c243d0: 3 real palettes, including Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #c243d0: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Medium Slate Blue** #7b68ee [harmony, pool: analogous] — Medium Slate Blue is #c243d0's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: monday.com (https://brandsweets.com/colors/brands/monday-com). — https://brandsweets.com/colors/mediumslateblue
- **Copper** #b87333 [harmony: triadic] — Copper completes a triad with #c243d0 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #c243d0 in The Ordinary's brand system, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.19:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #be37cd (4.55:1); AA: background → #0f0f0f (4.57:1); AAA: text → #8f279b (7.16:1)
- On black (#000000): 5.01:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #d170db (7.05:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/c243d0-c19fc0-9fcb62-2d1f29-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#c243d0" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.