# #c12f4e

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#c12f4e`
- RGB: rgb(193, 47, 78)
- HSL: hsl(347, 61%, 47%)
- OKLCH: oklch(0.541 0.182 14)
- Relative luminance: 0.1392
- Nearest named color: Bleeding Heart (#c02e4c, Δ 0.349) — https://brandsweets.com/colors/bleeding-heart
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/c12f4e

## Tints & shades

- Tints (toward white): #cf3a5a, #d44e6b, #d9637d, #de788e, #e490a2, #e9a5b4, #eeb9c5, #f3ced6, #f8e2e7, #fdf7f8
- Shades (toward black): #b12b48, #9c263f, #8c2239, #7b1e32, #6b1a2b, #561523, #46111c, #350d16, #21080d, #100407

## Harmonies

- Complementary: #2fc1a1
- Analogous: #c12f98, #c1582f
- Triadic: #4ec12f, #2f4ec1
- Split-complementary: #2fc158, #2f98c1
- Tetradic: #98c12f, #2fc1a1, #582fc1

## Colors that go with #c12f4e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [harmony, pool: triadic] — Denim completes a triad with #c12f4e — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), AT&T (https://brandsweets.com/colors/brands/att-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com). — https://brandsweets.com/colors/denim
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #c12f4e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #c12f4e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Redfin (https://brandsweets.com/colors/brands/redfin-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #c12f4e in 6 real palettes, including Maple and Ember, as the accent. Seen in: Maple (https://brandsweets.com/palettes/warm#maple), Ember (https://brandsweets.com/palettes/bold#ember), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Dunkin''s brand system and Tim Hortons's brand system put Blue beside #c12f4e, as the supporting colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #c12f4e: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), IHG (https://brandsweets.com/colors/brands/ihg-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/charcoal
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #c12f4e in 5 real palettes, including Olive Grove and Farmers Market, as the lead colour. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/darkolivegreen
- **Gold** #ffd700 [pool] — Gold shows up next to #c12f4e in 4 real palettes, including Tabloid and Lay's's brand system, as the accent. Seen in: Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Lay's (https://brandsweets.com/colors/brands/lays-com), Garnet (https://brandsweets.com/palettes/warm#garnet), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise). — https://brandsweets.com/colors/gold

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.55:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a42843 (7.09:1)
- On black (#000000): 3.78:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d03e5e (4.53:1); AA: background → #e8e8e8 (4.53:1); AAA: text → #de788e (7.18:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/c12f4e-c49ca0-62cb82-2d221f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#c12f4e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.