# #c11538

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#c11538`
- RGB: rgb(193, 21, 56)
- HSL: hsl(348, 80%, 42%)
- OKLCH: oklch(0.52 0.199 19)
- Relative luminance: 0.1216
- Nearest named color: Active Volcano (#bb1133, Δ 1.441) — https://brandsweets.com/colors/active-volcano
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/c11538

## Tints & shades

- Tints (toward white): #dc1840, #e7274e, #ea4364, #ed5a77, #f0758e, #f391a4, #f5a8b7, #f8c3ce, #fbdae1, #fef6f7
- Shades (toward black): #ae1332, #9c112d, #8e1029, #7c0e24, #6a0c1e, #570a19, #450814, #370610, #25040b, #120205

## Harmonies

- Complementary: #15c19f
- Analogous: #c1158d, #c14915
- Triadic: #38c115, #1538c1
- Split-complementary: #15c149, #158dc1
- Tetradic: #8dc115, #15c19f, #4915c1

## Colors that go with #c11538

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #c11538 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Chase (https://brandsweets.com/colors/brands/chase-com), Behance (https://brandsweets.com/colors/brands/behance-net), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #c11538: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Honda (https://brandsweets.com/colors/brands/honda-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #c11538 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Redfin (https://brandsweets.com/colors/brands/redfin-com), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #c11538 in 6 real palettes, including Maple and Ember, as the accent. Seen in: Maple (https://brandsweets.com/palettes/warm#maple), Ember (https://brandsweets.com/palettes/bold#ember), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Tim Hortons's brand system and Dunkin''s brand system put Blue beside #c11538, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #c11538: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/charcoal
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #c11538 in 5 real palettes, including Olive Grove and Farmers Market, as the lead colour. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #c11538: 12 real palettes, including Nissan's brand system and AT&T's brand system, as the accent. Seen in: Nissan (https://brandsweets.com/colors/brands/nissanusa-com), AT&T (https://brandsweets.com/colors/brands/att-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.12:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #ae1332 (7.15:1)
- On black (#000000): 3.43:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e61942 (4.58:1); AA: background → #dedede (4.55:1); AAA: text → #ef6c86 (7.16:1)

## Brands using this color

- **Nintendo** — accent #c10c32 (Δ 0.715) — https://brandsweets.com/colors/brands/nintendo-com
- **Nissan** — secondary #c3002f (Δ 1.133) — https://brandsweets.com/colors/brands/nissanusa-com
- **MLB** — secondary #bf0d3e (Δ 1.202) — https://brandsweets.com/colors/brands/mlb-com
- **AT&T** — accent #c70032 (Δ 1.327) — https://brandsweets.com/colors/brands/att-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/c11538-c49c9f-62cb83-2d231f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#c11538" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.