# #c0778c

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#c0778c`
- RGB: rgb(192, 119, 140)
- HSL: hsl(343, 37%, 61%)
- OKLCH: oklch(0.653 0.095 1.4)
- Relative luminance: 0.2629
- Nearest named color: Devilish Diva (#ce7790, Δ 2.527) — https://brandsweets.com/colors/devilish-diva
- Moods: warm
- Page: https://brandsweets.com/colors/c0778c

## Tints & shades

- Tints (toward white): #c78597, #cc8fa0, #d29dac, #d8abb8, #dfb9c4, #e4c4cd, #ead2d9, #f1e0e4, #f5eaed, #fcf8f9
- Shades (toward black): #b7627a, #af506b, #9a475e, #853d51, #733547, #5e2b3a, #49222d, #341820, #231015, #0e0609

## Harmonies

- Complementary: #77c0ab
- Analogous: #c077b0, #c08777
- Triadic: #8cc077, #778cc0
- Split-complementary: #77c087, #77b0c0
- Tetradic: #b0c077, #77c0ab, #8777c0

## Colors that go with #c0778c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #c0778c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Harbour (https://brandsweets.com/palettes/cool#harbour), Puma (https://brandsweets.com/colors/brands/puma-com), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #c0778c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/cadetblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #c0778c: 4 real palettes, including Spline's brand system and Studio Grey, as the lead colour. Seen in: Spline (https://brandsweets.com/colors/brands/spline-design), Studio Grey (https://brandsweets.com/palettes/minimal#studio-grey), Notion (https://brandsweets.com/colors/brands/notion), Opensea (https://brandsweets.com/colors/brands/opensea-io). — https://brandsweets.com/colors/dodgerblue
- **Slate Gray** #708090 [pool] — 4 real palettes, including Clay & Linen and Riverbed put Slate Gray beside #c0778c, as the supporting colour. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Greige (https://brandsweets.com/palettes/neutral#greige), Graphite (https://brandsweets.com/palettes/technical#graphite). — https://brandsweets.com/colors/slategray
- **Tan** #d2b48c [pool] — Tan is paired with #c0778c in 4 real palettes, including Clean Beauty and Sepia Mono, as the supporting colour. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Mushroom (https://brandsweets.com/palettes/neutral#mushroom). — https://brandsweets.com/colors/tan
- **Taupe** #483c32 [pool] — Taupe is paired with #c0778c in 23 real palettes, including Blush and Zed's brand system, as the text colour against it. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Zed (https://brandsweets.com/colors/brands/zed-dev), Resort (https://brandsweets.com/palettes/light#resort), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/taupe
- **Burlywood** #deb887 [pool] — Burlywood is paired with #c0778c in 3 real palettes, including Kiln and Polaroid, as the accent. Seen in: Kiln (https://brandsweets.com/palettes/dark#kiln), Polaroid (https://brandsweets.com/palettes/light#polaroid), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/burlywood
- **Champagne** #f7e7ce [pool] — 3 real palettes, including Midnight Luxe and Darkroom put Champagne beside #c0778c, as that palette's text colour. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.36:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b35b74 (4.5:1); AA: background → #262626 (4.51:1); AAA: text → #8c4056 (7.04:1)
- On black (#000000): 6.26:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #c78597 (7.23:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/c0778c-c49ca3-62cb7b-2d211f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#c0778c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.