# #c030af

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#c030af`
- RGB: rgb(192, 48, 175)
- HSL: hsl(307, 60%, 47%)
- OKLCH: oklch(0.577 0.222 333.4)
- Relative luminance: 0.1642
- Nearest named color: Amora Purple (#bb22aa, Δ 2.08) — https://brandsweets.com/colors/amora-purple
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/c030af

## Tints & shades

- Tints (toward white): #ce3bbd, #d350c4, #d864cb, #dd78d2, #e391da, #e9a5e1, #eebae8, #f3ceee, #f8e2f5, #fdf7fc
- Shades (toward black): #af2ca0, #9b278d, #8b237f, #7a1f70, #6a1b61, #56154e, #45113f, #350d30, #21081e, #10040f

## Harmonies

- Complementary: #30c041
- Analogous: #8930c0, #c03067
- Triadic: #afc030, #30afc0
- Split-complementary: #67c030, #30c089
- Tetradic: #c08930, #30c041, #3067c0

## Colors that go with #c030af

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #c030af on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Dark Cyan** #008b8b [harmony, pool: split] — Dark Cyan is a split-complement of #c030af: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #c030af: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Olive Drab** #6b8e23 [harmony: split] — Olive Drab is a split-complement of #c030af: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olivedrab
- **Denim** #1560bd [pool] — Designers have shipped Denim with #c030af: two real palettes: Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Orange** #ffa500 [pool] — Two real palettes: Sunset Boulevard and Rippling's brand system put Orange beside #c030af, as the supporting colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Rippling (https://brandsweets.com/colors/brands/rippling-com). — https://brandsweets.com/colors/orange
- **Olive Green** #808000 [harmony: triadic] — Olive Green completes a triad with #c030af — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/olive
- **Crimson** #dc143c [pool] — Crimson is paired with #c030af in The Ordinary's brand system, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.9:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #97268a (7.09:1)
- On black (#000000): 4.28:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c832b6 (4.59:1); AA: background → #f7f7f7 (4.58:1); AAA: text → #da6ccd (7.01:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/c030af-c19fb9-89cb62-2d1f26-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#c030af" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.