# Bullseye (#b9030a)

A named color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#b9030a`
- RGB: rgb(185, 3, 10)
- HSL: hsl(358, 97%, 37%)
- OKLCH: oklch(0.495 0.201 28.3)
- Relative luminance: 0.104
- Name: Bullseye (`bullseye`, source: list)
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/bullseye

## Tints & shades

- Tints (toward white): #d8030a, #f6040c, #fc1d24, #fc3b42, #fd5e64, #fd7c81, #fd9b9e, #feb9bb, #fed7d8, #fff5f5
- Shades (toward black): #ab0308, #970207, #880207, #790206, #690205, #550104, #460103, #370103, #230102, #140001

## Harmonies

- Complementary: #03bab4
- Analogous: #ba0364, #ba5803
- Triadic: #09ba03, #0309ba
- Split-complementary: #03ba58, #0364ba
- Tetradic: #64ba03, #03bab4, #5803ba

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.82:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b50309 (7.04:1)
- On black (#000000): 3.08:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ec040b (4.59:1); AA: background → #d4d4d4 (4.6:1); AAA: text → #fd6368 (7.16:1)

## Brands using this color

- **Datadog** — accent #bf0000 (Δ 1.277) — https://brandsweets.com/colors/brands/datadoghq-com

## Curated palettes containing it

- **Newsprint** (editorial, muted, warm) — #b91c1c, #78716c, #d97706, #f5f1ea, #1c1917 — Ink-black on warm paper with a single red — the broadsheet hierarchy that lets typography lead. — tool: https://brandsweets.com/palettes/new/b91c1c-78716c-d97706-f5f1ea-1c1917 — collection: https://brandsweets.com/palettes/editorial

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/b9030a-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#b9030a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.