# Box Primary (#0061d5)

A brand color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#0061d5`
- RGB: rgb(0, 97, 213)
- HSL: hsl(213, 100%, 42%)
- OKLCH: oklch(0.518 0.195 258.3)
- Relative luminance: 0.1335
- Name: Box Primary (`box-primary`, source: brand, brand: box-com)
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/box-primary

## Tints & shades

- Tints (toward white): #006ef5, #0f7bff, #2e8cff, #479aff, #66abff, #85bcff, #9ecaff, #bddbff, #d6e9ff, #f5f9ff
- Shades (toward black): #0057c2, #004ead, #00479e, #003e8a, #003575, #002c61, #00224d, #001c3d, #001229, #000914

## Harmonies

- Complementary: #d67600
- Analogous: #00cbd6, #0b00d6
- Triadic: #d60060, #60d600
- Split-complementary: #d60b00, #cbd600
- Tetradic: #d600cb, #d67600, #00d60b

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.72:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #0053b8 (7.17:1)
- On black (#000000): 3.67:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #006ef5 (4.55:1); AA: background → #e6e6e6 (4.58:1); AAA: text → #4297ff (7.1:1)

## Brands using this color

- **Box** — primary #0061d5 — https://brandsweets.com/colors/brands/box-com
- **Box** — secondary #0061d5 — https://brandsweets.com/colors/brands/box-com
- **Strava** — accent #0060d0 (Δ 0.809) — https://brandsweets.com/colors/brands/strava-com
- **Postman** — accent #0265d2 (Δ 1.154) — https://brandsweets.com/colors/brands/postman-com
- **HashiCorp** — primary #2264d6 (Δ 1.604) — https://brandsweets.com/colors/brands/hashicorp-com
- **HashiCorp** — accent #2264d6 (Δ 1.604) — https://brandsweets.com/colors/brands/hashicorp-com
- **Square** — secondary #005ad9 (Δ 1.838) — https://brandsweets.com/colors/brands/squareup-com
- **ElevenLabs** — accent #0a59d2 (Δ 1.971) — https://brandsweets.com/colors/brands/elevenlabs-io

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/0061d5-9ca9c4-df584e-1f202d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#0061d5" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.