# #bff901

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bff901`
- RGB: rgb(191, 249, 1)
- HSL: hsl(74, 99%, 49%)
- OKLCH: oklch(0.909 0.228 124.9)
- Relative luminance: 0.7883
- Nearest named color: Chartreuse (#c1f80a, Δ 0.379) — https://brandsweets.com/colors/chartreuse-2
- Moods: vivid
- Page: https://brandsweets.com/colors/bff901

## Tints & shades

- Tints (toward white): #c8fe16, #cefe2f, #d4fe48, #dafe62, #e0fe7b, #e5fe8f, #ebffa9, #f1ffc2, #f7ffdb, #fdfff5
- Shades (toward black): #afe401, #9ccb01, #8cb701, #799d01, #698901, #567001, #465b00, #334200, #232e00, #101400

## Harmonies

- Complementary: #3b01f9
- Analogous: #f9b701, #43f901
- Triadic: #01bff9, #f901bf
- Split-complementary: #0143f9, #b701f9
- Tetradic: #01f9b7, #3b01f9, #f90143

## Colors that go with #bff901

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [pool] — Crimson is paired with #bff901 in 4 real palettes, including Ferrari's brand system and Wise's brand system, as the lead colour. Seen in: Ferrari (https://brandsweets.com/colors/brands/ferrari-com), Wise (https://brandsweets.com/colors/brands/wise-com), Lay's (https://brandsweets.com/colors/brands/lays-com), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise). — https://brandsweets.com/colors/crimson
- **Red** #ff0000 [pool] — Red is paired with #bff901 in 5 real palettes, including Heineken's brand system and Wise's brand system, as the accent. Seen in: Heineken (https://brandsweets.com/colors/brands/heineken-com), Wise (https://brandsweets.com/colors/brands/wise-com), Paddle (https://brandsweets.com/colors/brands/paddle-com), Gatorade (https://brandsweets.com/colors/brands/gatorade-com). — https://brandsweets.com/colors/red
- **Plum** #dda0dd [harmony: complementary] — Plum sits directly opposite #bff901 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/plum
- **Violet** #ee82ee [harmony, pool: split] — Violet is a split-complement of #bff901: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gumroad (https://brandsweets.com/colors/brands/gumroad-com). — https://brandsweets.com/colors/violet
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #bff901: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com). — https://brandsweets.com/colors/charcoal
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #bff901: 3 real palettes, including JetBrains's brand system and Star Wars's brand system, as the supporting colour. Seen in: JetBrains (https://brandsweets.com/colors/brands/jetbrains-com), Star Wars (https://brandsweets.com/colors/brands/starwars-com), Miro (https://brandsweets.com/colors/brands/miro-com). — https://brandsweets.com/colors/dodgerblue
- **Gold** #ffd700 [pool] — Gold shows up next to #bff901 in 3 real palettes, including Ikea's brand system and Paddle's brand system, as the supporting colour. Seen in: Ikea (https://brandsweets.com/colors/brands/ikea-com), Paddle (https://brandsweets.com/colors/brands/paddle-com), Lay's (https://brandsweets.com/colors/brands/lays-com). — https://brandsweets.com/colors/gold
- **Taupe** #483c32 [pool] — Taupe is paired with #bff901 in 3 real palettes, including Calvin Klein's brand system and Tommy Hilfiger's brand system, as the lead colour. Seen in: Calvin Klein (https://brandsweets.com/colors/brands/calvinklein-us), Tommy Hilfiger (https://brandsweets.com/colors/brands/tommy-com), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.25:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #617f01 (4.62:1); AA: background → #666666 (4.58:1); AAA: text → #4a6000 (7.08:1); AAA: background → #4a4a4a (7.08:1)
- On black (#000000): 16.77:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Robinhood** — primary #ccfc04 (Δ 1.81) — https://brandsweets.com/colors/brands/robinhood-com

## Curated palettes containing it

- **Electric Lime** (neon, vivid, bold, light) — #c6ff00, #111111, #ff3d00, #ffffff — One neon on white with black type — lime-and-black is the neon that works in daylight; the orange is a second gear. — tool: https://brandsweets.com/palettes/new/c6ff00-111111-ff3d00-ffffff — collection: https://brandsweets.com/palettes/neon

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bff901-b4bea2-4e72df-242d1f-f1efe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bff901" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.