# #bfb9f3

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bfb9f3`
- RGB: rgb(191, 185, 243)
- HSL: hsl(246, 71%, 84%)
- OKLCH: oklch(0.811 0.081 289.2)
- Relative luminance: 0.5225
- Nearest named color: Purple Illusion (#b8b8f8, Δ 1.263) — https://brandsweets.com/colors/purple-illusion
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/bfb9f3

## Tints & shades

- Tints (toward white): #c3bef4, #cbc6f5, #cfcbf6, #d7d3f8, #dbd8f8, #dfdcf9, #e7e5fb, #ebe9fb, #f3f2fd, #f7f6fe
- Shades (toward black): #9f96ed, #7f73e7, #5f51e1, #3f2edc, #3021c0, #281b9d, #1f157a, #160f57, #0d0934, #040311

## Harmonies

- Complementary: #edf3b9
- Analogous: #b9d0f3, #dcb9f3
- Triadic: #f3bfb9, #b9f3bf
- Split-complementary: #f3dcb9, #d0f3b9
- Tetradic: #f3b9d0, #edf3b9, #b9f3dc

## Colors that go with #bfb9f3

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #bfb9f3: softer than #000 and cool enough to feel like part of the same palette. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Harbour (https://brandsweets.com/palettes/cool#harbour), Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: analogous] — Deep Sky Blue is #bfb9f3's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Calendly (https://brandsweets.com/colors/brands/calendly-com), Max (https://brandsweets.com/colors/brands/max-com), Calm (https://brandsweets.com/colors/brands/calm-com), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/deepskyblue
- **Dark Khaki** #bdb76b [harmony, pool: complementary] — Dark Khaki sits directly opposite #bfb9f3 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/darkkhaki
- **Amber** #ffbf00 [pool] — Amber is paired with #bfb9f3 in 4 real palettes, including Salesforce's brand system and NBA's brand system, as the accent. Seen in: Salesforce (https://brandsweets.com/colors/brands/salesforce-com), NBA (https://brandsweets.com/colors/brands/nba-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Gumroad (https://brandsweets.com/colors/brands/gumroad-com). — https://brandsweets.com/colors/amber
- **Denim** #1560bd [pool] — Designers have shipped Denim with #bfb9f3: 5 real palettes, including Nikon's brand system and Victoria's Secret's brand system, as the supporting colour. Seen in: Nikon (https://brandsweets.com/colors/brands/nikon-com), Victoria's Secret (https://brandsweets.com/colors/brands/victoriassecret-com), Fitbit (https://brandsweets.com/colors/brands/fitbit-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Lavender Haze and Lavender Milk put Midnight Blue beside #bfb9f3, as the text colour against it. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #bfb9f3 in 6 real palettes, including Telehealth and 1password's brand system, as the lead colour. Seen in: Telehealth (https://brandsweets.com/palettes/modern#telehealth), 1password (https://brandsweets.com/colors/brands/1password-com), Sephora (https://brandsweets.com/colors/brands/sephora-com), Roblox (https://brandsweets.com/colors/brands/roblox-com). — https://brandsweets.com/colors/royalblue
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #bfb9f3: 4 real palettes, including Garden Wedding and Stone, as the lead colour. Seen in: Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Stone (https://brandsweets.com/palettes/neutral#stone), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch). — https://brandsweets.com/colors/sage-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.83:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6f62e4 (4.62:1); AA: background → #4d4d4d (4.61:1); AAA: text → #4b3bde (7.05:1); AAA: background → #303030 (7.2:1)
- On black (#000000): 11.45:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Together AI** — accent #bdbbff (Δ 1.662) — https://brandsweets.com/colors/brands/together-ai

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bfb9f3-a59cc4-dfa74e-271f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bfb9f3" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.