# #bfb3ea

A color — cool, light, clean, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bfb3ea`
- RGB: rgb(191, 179, 234)
- HSL: hsl(253, 57%, 81%)
- OKLCH: oklch(0.796 0.078 294.6)
- Relative luminance: 0.4926
- Nearest named color: Purple Illusion (#b8b8f8, Δ 2.168) — https://brandsweets.com/colors/purple-illusion
- Moods: cool, light, clean, modern
- Page: https://brandsweets.com/colors/bfb3ea

## Tints & shades

- Tints (toward white): #c6bbec, #c9bfed, #d0c7f0, #d7cff2, #ddd7f4, #e1dbf5, #e7e3f7, #eeebfa, #f2effb, #f8f7fd
- Shades (toward black): #a493e1, #8c77da, #7157d1, #5637c8, #4a2fac, #3c268c, #2f1e6c, #21154c, #150d30, #070410

## Harmonies

- Complementary: #deeab3
- Analogous: #b3c3ea, #dbb3ea
- Triadic: #eabfb3, #b3eabf
- Split-complementary: #eadbb3, #c3eab3
- Tetradic: #eab3c3, #deeab3, #b3eadb

## Colors that go with #bfb3ea

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #bfb3ea: softer than #000 and cool enough to feel like part of the same palette. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Dark Khaki** #bdb76b [harmony, pool: complementary] — Dark Khaki sits directly opposite #bfb3ea on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/darkkhaki
- **Amber** #ffbf00 [pool] — Amber is paired with #bfb3ea in 4 real palettes, including Ahrefs's brand system and Gumroad's brand system, as the supporting colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Gumroad (https://brandsweets.com/colors/brands/gumroad-com), NBA (https://brandsweets.com/colors/brands/nba-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com). — https://brandsweets.com/colors/amber
- **Crimson** #dc143c [pool] — Crimson is paired with #bfb3ea in 4 real palettes, including JBL's brand system and Cartier's brand system, as the supporting colour. Seen in: JBL (https://brandsweets.com/colors/brands/jbl-com), Cartier (https://brandsweets.com/colors/brands/cartier-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #bfb3ea: 5 real palettes, including Max's brand system and Calendly's brand system, as the supporting colour. Seen in: Max (https://brandsweets.com/colors/brands/max-com), Calendly (https://brandsweets.com/colors/brands/calendly-com), Calm (https://brandsweets.com/colors/brands/calm-com), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #bfb3ea: 5 real palettes, including Open House and Victoria's Secret's brand system, as the lead colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Victoria's Secret (https://brandsweets.com/colors/brands/victoriassecret-com), Nikon (https://brandsweets.com/colors/brands/nikon-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com). — https://brandsweets.com/colors/denim
- **Emerald Green** #50c878 [harmony, pool: split] — Emerald Green is a split-complement of #bfb3ea: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Supabase (https://brandsweets.com/colors/brands/supabase), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/emerald-green
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Lavender Milk and Lavender Haze put Midnight Blue beside #bfb3ea, as the text colour against it. Seen in: Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Telehealth (https://brandsweets.com/palettes/modern#telehealth), First Snow (https://brandsweets.com/palettes/cool#first-snow). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.94:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7b63d4 (4.59:1); AA: background → #4a4a4a (4.58:1); AAA: text → #5a3bc9 (7.23:1); AAA: background → #2e2e2e (7.02:1)
- On black (#000000): 10.85:1 — AA pass, AA-large pass, AAA pass

## Curated palettes containing it

- **Lavender Milk** (pastel, light, calm, cool) — #b8b5e6, #d9c7f2, #f2c4d4, #faf8ff, #2b2540 — Lilac and pale violet with a blush accent on a lavender-white — the calmest pastel family, made for sleep, journaling and self-care. — tool: https://brandsweets.com/palettes/new/b8b5e6-d9c7f2-f2c4d4-faf8ff-2b2540 — collection: https://brandsweets.com/palettes/pastel

## Fonts for this mood

- clean: https://brandsweets.com/fonts/mood/clean
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bfb3ea-a99cc4-dfb84e-281f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bfb3ea" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.