# #bf78c4

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bf78c4`
- RGB: rgb(191, 120, 196)
- HSL: hsl(296, 39%, 62%)
- OKLCH: oklch(0.674 0.134 324.6)
- Relative luminance: 0.2849
- Nearest named color: Lavendless (#b86fc2, Δ 2.549) — https://brandsweets.com/colors/lavendless
- Moods: cool, modern
- Page: https://brandsweets.com/colors/bf78c4

## Tints & shades

- Tints (toward white): #c686ca, #cb91cf, #d19fd5, #d6aada, #ddb8e0, #e4c6e6, #e9d1eb, #f0dff1, #f5eaf6, #fcf8fc
- Shades (toward black): #b563bb, #ab4eb1, #9a46a0, #853d8a, #713375, #5c2a60, #48214a, #371939, #221023, #0e060e

## Harmonies

- Complementary: #7dc478
- Analogous: #9978c4, #c478a3
- Triadic: #c4bf78, #78c4bf
- Split-complementary: #a3c478, #78c499
- Tetradic: #c49978, #7dc478, #78a3c4

## Colors that go with #bf78c4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony, pool: complementary] — Medium Sea Green sits directly opposite #bf78c4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/mediumseagreen
- **Taupe** #483c32 [pool] — Taupe is paired with #bf78c4 in 4 real palettes, including Obsidian's brand system and Loom's brand system, as the text colour against it. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Loom (https://brandsweets.com/colors/brands/loom-com), Meadow (https://brandsweets.com/palettes/light#meadow), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/taupe
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #bf78c4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue
- **Blue** #0000ff [pool] — Two real palettes: Canva's brand system and Spotify's brand system put Blue beside #bf78c4, as the accent. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role] — Charcoal is the text near-black for #bf78c4: softer than #000 and cool enough to feel like part of the same palette. — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #bf78c4: two real palettes: Dusk and Target : Expect More. Pay Less.'s brand system, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/denim
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #bf78c4 in two real palettes: Obsidian's brand system and Meadow, as the accent. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/emerald-green
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #bf78c4 in two real palettes: Obsidian's brand system and Lavender Haze, as the supporting colour. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze). — https://brandsweets.com/colors/mediumslateblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.13:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ac51b3 (4.58:1); AA: background → #2b2b2b (4.52:1); AAA: text → #823b87 (7.18:1)
- On black (#000000): 6.7:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #c27fc7 (7.15:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bf78c4-c19fbf-9ccb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bf78c4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.