# #bf7398

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bf7398`
- RGB: rgb(191, 115, 152)
- HSL: hsl(331, 37%, 60%)
- OKLCH: oklch(0.649 0.106 349.8)
- Relative luminance: 0.256
- Nearest named color: Fading Love (#c973a2, Δ 2.317) — https://brandsweets.com/colors/fading-love
- Moods: warm
- Page: https://brandsweets.com/colors/bf7398

## Tints & shades

- Tints (toward white): #c581a2, #cc8fac, #d09ab4, #d7a8be, #ddb6c9, #e4c4d3, #ead2dd, #efdce5, #f5eaf0, #fcf8fa
- Shades (toward black): #b55e88, #ab4f7b, #96456c, #853d60, #703351, #5b2a41, #492235, #341826, #231019, #0e060a

## Harmonies

- Complementary: #73bf9a
- Analogous: #bf73bd, #bf7573
- Triadic: #98bf73, #7398bf
- Split-complementary: #73bf75, #73bdbf
- Tetradic: #bdbf73, #73bf9a, #7573bf

## Colors that go with #bf7398

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #bf7398 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Dusk (https://brandsweets.com/palettes/cool#dusk), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/cadetblue
- **Tan** #d2b48c [pool] — Tan is paired with #bf7398 in 4 real palettes, including Clean Beauty and Sepia Mono, as the supporting colour. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/tan
- **Taupe** #483c32 [pool] — Taupe is paired with #bf7398 in 17 real palettes, including Blush and Zed's brand system, as the text colour against it. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Zed (https://brandsweets.com/colors/brands/zed-dev), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/taupe
- **Medium Sea Green** #3cb371 [harmony, pool: split] — Medium Sea Green is a split-complement of #bf7398: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #bf7398: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/charcoal
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #bf7398: 3 real palettes, including Studio Grey and Spline's brand system, as the accent. Seen in: Studio Grey (https://brandsweets.com/palettes/minimal#studio-grey), Spline (https://brandsweets.com/colors/brands/spline-design), Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/dodgerblue
- **Eggplant** #614051 [pool] — Eggplant shows up next to #bf7398 in 3 real palettes, including Blush and Sepia Mono, as the accent. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour). — https://brandsweets.com/colors/eggplant
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #bf7398 in 3 real palettes, including Scale AI's brand system and Ledger Dark, as the lead colour. Seen in: Scale AI (https://brandsweets.com/colors/brands/scale-com), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/emerald-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.43:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b25783 (4.58:1); AA: background → #242424 (4.52:1); AAA: text → #883f62 (7.16:1)
- On black (#000000): 6.12:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #c581a2 (7.04:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bf7398-c49cab-62cb66-2d1f20-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bf7398" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.