# #bf738f

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bf738f`
- RGB: rgb(191, 115, 143)
- HSL: hsl(338, 37%, 60%)
- OKLCH: oklch(0.646 0.101 356.7)
- Relative luminance: 0.2532
- Nearest named color: Devilish Diva (#ce7790, Δ 2.933) — https://brandsweets.com/colors/devilish-diva
- Moods: warm
- Page: https://brandsweets.com/colors/bf738f

## Tints & shades

- Tints (toward white): #c5819a, #cc8fa5, #d09aae, #d7a8b9, #ddb6c4, #e4c4cf, #ead2db, #efdce3, #f5eaee, #fcf8f9
- Shades (toward black): #b55e7e, #ab4f71, #964563, #853d57, #70334a, #5b2a3c, #492230, #341822, #231017, #0e0609

## Harmonies

- Complementary: #73bfa3
- Analogous: #bf73b5, #bf7d73
- Triadic: #8fbf73, #738fbf
- Split-complementary: #73bf7d, #73b5bf
- Tetradic: #b5bf73, #73bfa3, #7d73bf

## Colors that go with #bf738f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #bf738f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Dusk (https://brandsweets.com/palettes/cool#dusk), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/cadetblue
- **Slate Gray** #708090 [pool] — 4 real palettes, including Clay & Linen and Riverbed put Slate Gray beside #bf738f, as the supporting colour. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Graphite (https://brandsweets.com/palettes/technical#graphite), Greige (https://brandsweets.com/palettes/neutral#greige). — https://brandsweets.com/colors/slategray
- **Tan** #d2b48c [pool] — Tan is paired with #bf738f in 4 real palettes, including Clean Beauty and Sepia Mono, as the supporting colour. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Mushroom (https://brandsweets.com/palettes/neutral#mushroom). — https://brandsweets.com/colors/tan
- **Taupe** #483c32 [pool] — Taupe is paired with #bf738f in 22 real palettes, including Blush and Zed's brand system, as the text colour against it. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Zed (https://brandsweets.com/colors/brands/zed-dev), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/taupe
- **Medium Sea Green** #3cb371 [harmony, pool: split] — Medium Sea Green is a split-complement of #bf738f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Sourcegraph (https://brandsweets.com/colors/brands/sourcegraph-com), Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/mediumseagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #bf738f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #bf738f: 3 real palettes, including Spline's brand system and Studio Grey, as the lead colour. Seen in: Spline (https://brandsweets.com/colors/brands/spline-design), Studio Grey (https://brandsweets.com/palettes/minimal#studio-grey), Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/dodgerblue
- **Eggplant** #614051 [pool] — Eggplant shows up next to #bf738f in 3 real palettes, including Blush and Sepia Mono, as the accent. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour). — https://brandsweets.com/colors/eggplant

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.46:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b25779 (4.63:1); AA: background → #212121 (4.65:1); AAA: text → #883f5a (7.23:1)
- On black (#000000): 6.06:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #c7859d (7.27:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bf738f-c49ca6-62cb72-2d201f-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bf738f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.