# #bf737f

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bf737f`
- RGB: rgb(191, 115, 127)
- HSL: hsl(351, 37%, 60%)
- OKLCH: oklch(0.641 0.097 9.9)
- Relative luminance: 0.2487
- Nearest named color: Rose Gold (#b76e79, Δ 2.043) — https://brandsweets.com/colors/rose-gold
- Moods: warm
- Page: https://brandsweets.com/colors/bf737f

## Tints & shades

- Tints (toward white): #c5818b, #cc8f98, #d09aa2, #d7a8af, #ddb6bc, #e4c4c8, #ead2d5, #efdcdf, #f5eaec, #fcf8f9
- Shades (toward black): #b55e6b, #ab4f5d, #964551, #853d48, #70333c, #5b2a31, #492228, #34181c, #231013, #0e0608

## Harmonies

- Complementary: #73bfb3
- Analogous: #bf73a4, #bf8e73
- Triadic: #7fbf73, #737fbf
- Split-complementary: #73bf8e, #73a4bf
- Tetradic: #a4bf73, #73bfb3, #8e73bf

## Colors that go with #bf737f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #bf737f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Dusk (https://brandsweets.com/palettes/cool#dusk), Alpine (https://brandsweets.com/palettes/cool#alpine), Estate (https://brandsweets.com/palettes/luxury#estate). — https://brandsweets.com/colors/cadetblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #bf737f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Puma (https://brandsweets.com/colors/brands/puma-com), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Midnight Luxe and Coffee Bar put Champagne beside #bf737f, as that palette's text colour. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Denim** #1560bd [pool] — Designers have shipped Denim with #bf737f: 4 real palettes, including Dusk and Target : Expect More. Pay Less.'s brand system, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Postman (https://brandsweets.com/colors/brands/postman-com), Guinness (https://brandsweets.com/colors/brands/guinness-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #bf737f: 5 real palettes, including Notion's brand system and Spline's brand system, as the accent. Seen in: Notion (https://brandsweets.com/colors/brands/notion), Spline (https://brandsweets.com/colors/brands/spline-design), Studio Grey (https://brandsweets.com/palettes/minimal#studio-grey), Opensea (https://brandsweets.com/colors/brands/opensea-io). — https://brandsweets.com/colors/dodgerblue
- **Eggplant** #614051 [pool] — Eggplant shows up next to #bf737f in 4 real palettes, including Blush and Sepia Mono, as the accent. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/eggplant
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #bf737f in 4 real palettes, including Zed's brand system and Roblox's brand system, as the supporting colour. Seen in: Zed (https://brandsweets.com/colors/brands/zed-dev), Roblox (https://brandsweets.com/colors/brands/roblox-com), OktaOkta on YoutubeOkta on XOkta on LinkedIn (https://brandsweets.com/colors/brands/okta-com), Guinness (https://brandsweets.com/colors/brands/guinness-com). — https://brandsweets.com/colors/royalblue
- **Saddle Brown** #8b4513 [pool] — Designers have shipped Saddle Brown with #bf737f: 4 real palettes, including Bakery and Homestead, as the lead colour. Seen in: Bakery (https://brandsweets.com/palettes/warm#bakery), Homestead (https://brandsweets.com/palettes/warm#homestead), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/saddlebrown

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.52:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b35b68 (4.55:1); AA: background → #212121 (4.58:1); AAA: text → #8c404c (7.11:1)
- On black (#000000): 5.97:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #c7858f (7.18:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bf737f-c49c9e-62cb89-2d231f-f1e9ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bf737f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.