# #bf6994

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bf6994`
- RGB: rgb(191, 105, 148)
- HSL: hsl(330, 40%, 58%)
- OKLCH: oklch(0.631 0.121 349.8)
- Relative luminance: 0.2332
- Nearest named color: Fading Love (#c973a2, Δ 3.378) — https://brandsweets.com/colors/fading-love
- Moods: warm
- Page: https://brandsweets.com/colors/bf6994

## Tints & shades

- Tints (toward white): #c5779e, #cb86a8, #d194b3, #d7a2bd, #ddb0c7, #e3bfd1, #eacddb, #f0dbe6, #f6eaf0, #fcf8fa
- Shades (toward black): #b75787, #a84878, #96406b, #81375c, #6f2f4f, #5d2842, #471f33, #361726, #200e17, #0e060a

## Harmonies

- Complementary: #69bf94
- Analogous: #bf69bf, #bf6969
- Triadic: #94bf69, #6994bf
- Split-complementary: #69bf69, #69bfbf
- Tetradic: #bfbf69, #69bf94, #6969bf

## Colors that go with #bf6994

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #bf6994 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Taupe** #483c32 [pool] — Taupe is paired with #bf6994 in 11 real palettes, including Zed's brand system and Clay & Linen, as that palette's text colour. Seen in: Zed (https://brandsweets.com/colors/brands/zed-dev), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/taupe
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #bf6994 in 3 real palettes, including Zed's brand system and Ubisoft's brand system, as the supporting colour. Seen in: Zed (https://brandsweets.com/colors/brands/zed-dev), Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com), Roblox (https://brandsweets.com/colors/brands/roblox-com). — https://brandsweets.com/colors/royalblue
- **Olive Drab** #6b8e23 [harmony: split] — Olive Drab is a split-complement of #bf6994: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olivedrab
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #bf6994: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [pool] — Designers have shipped Copper with #bf6994: two real palettes: Wellness and Atelier, as the supporting colour. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Atelier (https://brandsweets.com/palettes/elegant#atelier). — https://brandsweets.com/colors/copper
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #bf6994: two real palettes: Roblox's brand system and Terminal, as the supporting colour. Seen in: Roblox (https://brandsweets.com/colors/brands/roblox-com), Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/cornflowerblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #bf6994: two real palettes: Target : Expect More. Pay Less.'s brand system and Dusk, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.71:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b65485 (4.57:1); AA: background → #1c1c1c (4.6:1); AAA: text → #8b3c63 (7.18:1)
- On black (#000000): 5.66:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #c982a6 (7.23:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bf6994-c49cab-62cb64-2d1f20-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bf6994" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.
