# #bf40bf

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bf40bf`
- RGB: rgb(191, 64, 191)
- HSL: hsl(300, 50%, 50%)
- OKLCH: oklch(0.598 0.216 327.9)
- Relative luminance: 0.185
- Nearest named color: Love Priestess (#bb55cc, Δ 3.849) — https://brandsweets.com/colors/love-priestess
- Moods: warm
- Page: https://brandsweets.com/colors/bf40bf

## Tints & shades

- Tints (toward white): #c653c6, #cc66cc, #d175d1, #d788d7, #de9cde, #e4afe4, #ebc2eb, #f0d1f0, #f6e4f6, #fcf7fc
- Shades (toward black): #ac39ac, #9d349d, #8a2e8a, #7a297a, #672267, #541c54, #451745, #321132, #220b22, #0f050f

## Harmonies

- Complementary: #40bf40
- Analogous: #8040bf, #bf4080
- Triadic: #bfbf40, #40bfbf
- Split-complementary: #80bf40, #40bf80
- Tetradic: #bf8040, #40bf40, #4080bf

## Colors that go with #bf40bf

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #bf40bf on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Dark Cyan** #008b8b [harmony, pool: split] — Dark Cyan is a split-complement of #bf40bf: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #bf40bf: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #bf40bf: 3 real palettes, including Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #bf40bf: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Crimson** #dc143c [pool] — Crimson is paired with #bf40bf in The Ordinary's brand system, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #bf40bf: JetBrains's brand system, as the supporting colour. Seen in: JetBrains (https://brandsweets.com/colors/brands/jetbrains-com). — https://brandsweets.com/colors/dodgerblue
- **Lime** #00ff00 [pool] — Lime is paired with #bf40bf in Laser, as the lead colour. Seen in: Laser (https://brandsweets.com/palettes/vivid#laser). — https://brandsweets.com/colors/lime

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.47:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #bb3ebb (4.65:1); AA: background → #050505 (4.56:1); AAA: text → #8e2f8e (7.13:1)
- On black (#000000): 4.7:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #d175d1 (7.18:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bf40bf-c19fbd-95cb62-2d1f27-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bf40bf" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.