# #bf40a8

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bf40a8`
- RGB: rgb(191, 64, 168)
- HSL: hsl(311, 50%, 50%)
- OKLCH: oklch(0.586 0.198 335.8)
- Relative luminance: 0.1757
- Nearest named color: Amora Purple (#bb22aa, Δ 4.287) — https://brandsweets.com/colors/amora-purple
- Moods: warm
- Page: https://brandsweets.com/colors/bf40a8

## Tints & shades

- Tints (toward white): #c653b1, #cc66b9, #d175c0, #d788c9, #de9cd2, #e4afda, #ebc2e3, #f0d1ea, #f6e4f3, #fcf7fc
- Shades (toward black): #ac3997, #9d348a, #8a2e79, #7a296b, #67225b, #541c4a, #45173c, #32112c, #220b1e, #0f050d

## Harmonies

- Complementary: #40bf57
- Analogous: #9740bf, #bf4068
- Triadic: #a8bf40, #40a8bf
- Split-complementary: #68bf40, #40bf97
- Tetradic: #bf9740, #40bf57, #4068bf

## Colors that go with #bf40a8

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #bf40a8 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Dark Cyan** #008b8b [harmony, pool: split] — Dark Cyan is a split-complement of #bf40a8: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #bf40a8: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Olive Drab** #6b8e23 [harmony: split] — Olive Drab is a split-complement of #bf40a8: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olivedrab
- **Denim** #1560bd [pool] — Designers have shipped Denim with #bf40a8: two real palettes: Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Orange** #ffa500 [pool] — Two real palettes: Sunset Boulevard and Rippling's brand system put Orange beside #bf40a8, as the supporting colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Rippling (https://brandsweets.com/colors/brands/rippling-com). — https://brandsweets.com/colors/orange
- **Olive Green** #808000 [harmony: triadic] — Olive Green completes a triad with #bf40a8 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/olive
- **Blue** #0000ff [pool] — Dunkin''s brand system puts Blue beside #bf40a8, as the supporting colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.65:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #913080 (7.15:1)
- On black (#000000): 4.51:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #d175c0 (7.02:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bf40a8-c19fb7-82cb62-2d1f25-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bf40a8" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.