# #bf3b97

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bf3b97`
- RGB: rgb(191, 59, 151)
- HSL: hsl(318, 53%, 49%)
- OKLCH: oklch(0.573 0.193 342.3)
- Relative luminance: 0.1644
- Nearest named color: Fandango (#b53389, Δ 3.081) — https://brandsweets.com/colors/fandango
- Moods: warm
- Page: https://brandsweets.com/colors/bf3b97

## Tints & shades

- Tints (toward white): #c84ca3, #ce5fad, #d473b7, #da86c1, #e09acb, #e5a9d3, #ebbddd, #f1d0e7, #f7e4f1, #fdf7fb
- Shades (toward black): #b0368b, #9c307c, #8c2b6f, #792560, #692053, #561a44, #461638, #331028, #230b1c, #10050c

## Harmonies

- Complementary: #3bbf62
- Analogous: #a53bbf, #bf3b55
- Triadic: #97bf3b, #3b97bf
- Split-complementary: #55bf3b, #3bbfa5
- Tetradic: #bfa53b, #3bbf62, #3b55bf

## Colors that go with #bf3b97

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #bf3b97 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #bf3b97: 4 real palettes, including Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Chase (https://brandsweets.com/colors/brands/chase-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/denim
- **Dark Cyan** #008b8b [harmony, pool: split] — Dark Cyan is a split-complement of #bf3b97: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #bf3b97: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Olive Drab** #6b8e23 [harmony: split] — Olive Drab is a split-complement of #bf3b97: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olivedrab
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #bf3b97's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Orange** #ffa500 [pool] — Two real palettes: Sunset Boulevard and Rippling's brand system put Orange beside #bf3b97, as the supporting colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Rippling (https://brandsweets.com/colors/brands/rippling-com). — https://brandsweets.com/colors/orange
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #bf3b97 in two real palettes: Ubisoft's brand system and Chase's brand system, as the accent. Seen in: Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.9:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #942e75 (7.22:1)
- On black (#000000): 4.29:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c4409d (4.57:1); AA: background → #f7f7f7 (4.57:1); AAA: text → #d576b9 (7.12:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bf3b97-c19fb3-75cb62-2d1f23-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bf3b97" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.