# #bf0d3d A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference). ## Values - Hex: `#bf0d3d` - RGB: rgb(191, 13, 61) - HSL: hsl(344, 87%, 40%) - OKLCH: oklch(0.515 0.201 16.3) - Relative luminance: 0.117 - Nearest named color: Active Volcano (#bb1133, Δ 1.501) — https://brandsweets.com/colors/active-volcano - Moods: warm, vivid, playful, bold - Page: https://brandsweets.com/colors/bf0d3d ## Tints & shades - Tints (toward white): #db0f46, #ef1a53, #f13265, #f34f7a, #f56b90, #f788a5, #f9a4bb, #fabccd, #fcd9e2, #fef5f8 - Shades (toward black): #ac0c37, #9d0b32, #8a0a2c, #7c0927, #690721, #56061b, #480517, #340411, #26030c, #130106 ## Harmonies - Complementary: #0dbf8f - Analogous: #bf0d95, #bf370d - Triadic: #3dbf0d, #0d3dbf - Split-complementary: #0dbf37, #0d95bf - Tetradic: #95bf0d, #0dbf8f, #370dbf ## Colors that go with #bf0d3d Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first: - **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #bf0d3d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Behance (https://brandsweets.com/colors/brands/behance-net), Bose (https://brandsweets.com/colors/brands/bose-com). — https://brandsweets.com/colors/royalblue - **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #bf0d3d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), Honda (https://brandsweets.com/colors/brands/honda-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/steelblue - **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #bf0d3d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Redfin (https://brandsweets.com/colors/brands/redfin-com), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal - **Amber** #ffbf00 [pool] — Amber is paired with #bf0d3d in 5 real palettes, including Maple and Ember, as the accent. Seen in: Maple (https://brandsweets.com/palettes/warm#maple), Ember (https://brandsweets.com/palettes/bold#ember), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/amber - **Blue** #0000ff [pool] — 4 real palettes, including Tim Hortons's brand system and Dunkin''s brand system put Blue beside #bf0d3d, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com). — https://brandsweets.com/colors/blue - **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #bf0d3d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/charcoal - **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #bf0d3d in 5 real palettes, including Olive Grove and Farmers Market, as the lead colour. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/darkolivegreen - **Denim** #1560bd [pool] — Designers have shipped Denim with #bf0d3d: 12 real palettes, including Nissan's brand system and AT&T's brand system, as the accent. Seen in: Nissan (https://brandsweets.com/colors/brands/nissanusa-com), AT&T (https://brandsweets.com/colors/brands/att-com), Chase (https://brandsweets.com/colors/brands/chase-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com). — https://brandsweets.com/colors/denim ## Contrast (WCAG 2.x, as text) - On white (#ffffff): 6.29:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b00c38 (7.1:1) - On black (#000000): 3.34:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e51049 (4.5:1); AA: background → #dbdbdb (4.54:1); AAA: text → #f4668c (7.13:1) ## Brands using this color - **MLB** — secondary #bf0d3e (Δ 0.131) — https://brandsweets.com/colors/brands/mlb-com - **Nintendo** — accent #c10c32 (Δ 1.417) — https://brandsweets.com/colors/brands/nintendo-com - **Nissan** — secondary #c3002f (Δ 1.735) — https://brandsweets.com/colors/brands/nissanusa-com - **AT&T** — accent #c70032 (Δ 2) — https://brandsweets.com/colors/brands/att-com ## Fonts for this mood - warm: https://brandsweets.com/fonts/mood/warm - playful: https://brandsweets.com/fonts/mood/playful - bold: https://brandsweets.com/fonts/mood/bold ## Palette tool Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bf0d3d-c49ca2-62cb7c-2d221f-f1e9ef?lock=0&style=vibrant (Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.) ## Connect an agent Point any MCP client at the BrandSweets colors endpoint for the same engine: - Endpoint: https://mcp.brandsweets.com/colors/mcp - Tools: `analyze_color` (e.g. `analyze_color({ color: "#bf0d3d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.