# #bf01d0

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bf01d0`
- RGB: rgb(191, 1, 208)
- HSL: hsl(295, 99%, 41%)
- OKLCH: oklch(0.576 0.271 323.8)
- Relative luminance: 0.1565
- Nearest named color: Awkward Purple (#d208cc, Δ 4.052) — https://brandsweets.com/colors/awkward-purple
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/bf01d0

## Tints & shades

- Tints (toward white): #db01ef, #ea0bfe, #ec2afe, #ef48fe, #f267fe, #f480fe, #f79fff, #f9bdff, #fbd6ff, #fef5ff
- Shades (toward black): #ac01bc, #9e01ad, #8c0198, #790184, #6b0175, #580060, #46004c, #330038, #250029, #130014

## Harmonies

- Complementary: #12d001
- Analogous: #5701d0, #d0017a
- Triadic: #d0bf01, #01d0bf
- Split-complementary: #7ad001, #01d057
- Tetradic: #d05701, #12d001, #017ad0

## Colors that go with #bf01d0

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #bf01d0 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Dark Cyan** #008b8b [harmony, pool: split] — Dark Cyan is a split-complement of #bf01d0: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #bf01d0: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #bf01d0: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Denim** #1560bd [pool] — Designers have shipped Denim with #bf01d0: two real palettes: Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Medium Violet Red** #c71585 [harmony: analogous] — Medium Violet Red is #bf01d0's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/mediumvioletred
- **Crimson** #dc143c [pool] — Crimson is paired with #bf01d0 in The Ordinary's brand system, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Indigo** #4b0082 [pool] — Indigo shows up next to #bf01d0 in Taco Bell's brand system, as the lead colour. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/indigo

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.08:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #9a01a7 (7.15:1)
- On black (#000000): 4.13:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #cd01df (4.67:1); AA: background → #f2f2f2 (4.54:1); AAA: text → #ef48fe (7.03:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bf01d0-c19fbf-9dcb62-2d1f28-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bf01d0" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.