# #beff0a

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#beff0a`
- RGB: rgb(190, 255, 10)
- HSL: hsl(76, 100%, 52%)
- OKLCH: oklch(0.922 0.234 126.2)
- Relative luminance: 0.8249
- Nearest named color: Atomic Lime (#b9ff03, Δ 0.587) — https://brandsweets.com/colors/atomic-lime
- Moods: vivid
- Page: https://brandsweets.com/colors/beff0a

## Tints & shades

- Tints (toward white): #c5ff24, #caff38, #d1ff52, #d6ff66, #ddff80, #e4ff99, #e9ffad, #f0ffc7, #f5ffdb, #fcfff5
- Shades (toward black): #b0f000, #9dd600, #8ec200, #7ba800, #698f00, #567500, #435c00, #344700, #222e00, #0f1400

## Harmonies

- Complementary: #4b0aff
- Analogous: #ffc60a, #43ff0a
- Triadic: #0abeff, #ff0abe
- Split-complementary: #0a43ff, #c60aff
- Tetradic: #0affc6, #4b0aff, #ff0a43

## Colors that go with #beff0a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Plum** #dda0dd [harmony: complementary] — Plum sits directly opposite #beff0a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/plum
- **Violet** #ee82ee [harmony, pool: split] — Violet is a split-complement of #beff0a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gumroad (https://brandsweets.com/colors/brands/gumroad-com). — https://brandsweets.com/colors/violet
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #beff0a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #beff0a in 3 real palettes, including Ferrari's brand system and Wise's brand system, as the lead colour. Seen in: Ferrari (https://brandsweets.com/colors/brands/ferrari-com), Wise (https://brandsweets.com/colors/brands/wise-com), Lay's (https://brandsweets.com/colors/brands/lays-com). — https://brandsweets.com/colors/crimson
- **Gold** #ffd700 [pool] — Gold shows up next to #beff0a in 3 real palettes, including Ikea's brand system and Paddle's brand system, as the supporting colour. Seen in: Ikea (https://brandsweets.com/colors/brands/ikea-com), Paddle (https://brandsweets.com/colors/brands/paddle-com), Lay's (https://brandsweets.com/colors/brands/lays-com). — https://brandsweets.com/colors/gold
- **Red** #ff0000 [pool] — Red is paired with #beff0a in 3 real palettes, including Heineken's brand system and Wise's brand system, as the accent. Seen in: Heineken (https://brandsweets.com/colors/brands/heineken-com), Wise (https://brandsweets.com/colors/brands/wise-com), Paddle (https://brandsweets.com/colors/brands/paddle-com). — https://brandsweets.com/colors/red
- **Taupe** #483c32 [pool] — Taupe is paired with #beff0a in 3 real palettes, including Calvin Klein's brand system and Tommy Hilfiger's brand system, as the lead colour. Seen in: Calvin Klein (https://brandsweets.com/colors/brands/calvinklein-us), Tommy Hilfiger (https://brandsweets.com/colors/brands/tommy-com), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box). — https://brandsweets.com/colors/taupe
- **Blue** #0000ff [pool] — Two real palettes: Robinhood's brand system and Snapchat's brand system put Blue beside #beff0a, as the supporting colour. Seen in: Robinhood (https://brandsweets.com/colors/brands/robinhood-com), Snapchat (https://brandsweets.com/colors/brands/snapchat-com). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.2:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #5e8000 (4.6:1); AA: background → #696969 (4.57:1); AAA: text → #476100 (7.05:1); AAA: background → #4d4d4d (7.04:1)
- On black (#000000): 17.5:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Robinhood** — accent #ccff00 (Δ 1.603) — https://brandsweets.com/colors/brands/robinhood-com
- **Robinhood** — primary #ccfc04 (Δ 1.703) — https://brandsweets.com/colors/brands/robinhood-com

## Curated palettes containing it

- **Electric Lime** (neon, vivid, bold, light) — #c6ff00, #111111, #ff3d00, #ffffff — One neon on white with black type — lime-and-black is the neon that works in daylight; the orange is a second gear. — tool: https://brandsweets.com/palettes/new/c6ff00-111111-ff3d00-ffffff — collection: https://brandsweets.com/palettes/neon

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/beff0a-b3bea2-4e6edf-232d1f-f1efe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#beff0a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.