# #bef773

A color — vivid, light, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bef773`
- RGB: rgb(190, 247, 115)
- HSL: hsl(86, 89%, 71%)
- OKLCH: oklch(0.91 0.172 128.8)
- Relative luminance: 0.7871
- Nearest named color: Cucumber Milk (#c2f177, Δ 1.793) — https://brandsweets.com/colors/cucumber-milk
- Moods: vivid, light, clean
- Page: https://brandsweets.com/colors/bef773

## Tints & shades

- Tints (toward white): #c5f882, #c9f88b, #d0f99a, #d7faa8, #ddfbb7, #e2fbc0, #e9fccf, #effddd, #f4fee7, #fbfef5
- Shades (toward black): #aef551, #a1f335, #91f113, #7ed40c, #6cb70b, #589509, #447407, #305205, #1f3503, #0b1301

## Harmonies

- Complementary: #ac73f7
- Analogous: #f7ee73, #7cf773
- Triadic: #73bef7, #f773be
- Split-complementary: #737cf7, #ee73f7
- Tetradic: #73f7ee, #ac73f7, #f7737c

## Colors that go with #bef773

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Plum** #dda0dd [harmony, pool: complementary] — Plum sits directly opposite #bef773 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Blossom (https://brandsweets.com/palettes/light#blossom). — https://brandsweets.com/colors/plum
- **Blue** #0000ff [pool] — 4 real palettes, including Robinhood's brand system and Snapchat's brand system put Blue beside #bef773, as the supporting colour. Seen in: Robinhood (https://brandsweets.com/colors/brands/robinhood-com), Snapchat (https://brandsweets.com/colors/brands/snapchat-com), Bumble (https://brandsweets.com/colors/brands/bumble-com), Binance (https://brandsweets.com/colors/brands/binance-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #bef773 in 6 real palettes, including Wise's brand system and Lay's's brand system, as the accent. Seen in: Wise (https://brandsweets.com/colors/brands/wise-com), Lay's (https://brandsweets.com/colors/brands/lays-com), Ferrari (https://brandsweets.com/colors/brands/ferrari-com), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/crimson
- **Red** #ff0000 [pool] — Red is paired with #bef773 in 5 real palettes, including Wise's brand system and Heineken's brand system, as the lead colour. Seen in: Wise (https://brandsweets.com/colors/brands/wise-com), Heineken (https://brandsweets.com/colors/brands/heineken-com), Paddle (https://brandsweets.com/colors/brands/paddle-com), Gatorade (https://brandsweets.com/colors/brands/gatorade-com). — https://brandsweets.com/colors/red
- **Taupe** #483c32 [pool] — Taupe is paired with #bef773 in 9 real palettes, including Crayon Box and Calvin Klein's brand system, as the text colour against it. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Calvin Klein (https://brandsweets.com/colors/brands/calvinklein-us), Tommy Hilfiger (https://brandsweets.com/colors/brands/tommy-com), Macaron (https://brandsweets.com/palettes/light#macaron). — https://brandsweets.com/colors/taupe
- **Violet** #ee82ee [harmony, pool: split] — Violet is a split-complement of #bef773: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gumroad (https://brandsweets.com/colors/brands/gumroad-com). — https://brandsweets.com/colors/violet
- **Lilac** #c8a2c8 [harmony, pool: split] — Lilac is a split-complement of #bef773: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com). — https://brandsweets.com/colors/lilac
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #bef773: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.25:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #4d8208 (4.65:1); AA: background → #666666 (4.58:1); AAA: text → #396006 (7.37:1); AAA: background → #4a4a4a (7.07:1)
- On black (#000000): 16.74:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bef773-afbea2-4e56df-212d1f-f1f1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bef773" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.