# #beeb7a

A color — vivid, light, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#beeb7a`
- RGB: rgb(190, 235, 122)
- HSL: hsl(84, 74%, 70%)
- OKLCH: oklch(0.884 0.15 127.1)
- Relative luminance: 0.7177
- Nearest named color: Cucumber Milk (#c2f177, Δ 1.815) — https://brandsweets.com/colors/cucumber-milk
- Moods: vivid, light, clean
- Page: https://brandsweets.com/colors/beeb7a

## Tints & shades

- Tints (toward white): #c4ed87, #cbef95, #cff09d, #d6f2ab, #dcf4b8, #e3f6c5, #e9f8d3, #eefadc, #f4fce9, #fbfef6
- Shades (toward black): #afe65b, #a2e240, #92de21, #81c31d, #6ca419, #588514, #466a10, #324b0b, #203107, #0c1203

## Harmonies

- Complementary: #a77aeb
- Analogous: #ebe07a, #85eb7a
- Triadic: #7abeeb, #eb7abe
- Split-complementary: #7a85eb, #e07aeb
- Tetradic: #7aebe0, #a77aeb, #eb7a85

## Colors that go with #beeb7a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #beeb7a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Lido (https://brandsweets.com/palettes/vivid#lido), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/charcoal
- **Plum** #dda0dd [harmony, pool: complementary] — Plum sits directly opposite #beeb7a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Blossom (https://brandsweets.com/palettes/light#blossom). — https://brandsweets.com/colors/plum
- **Blue** #0000ff [pool] — 4 real palettes, including Robinhood's brand system and Bumble's brand system put Blue beside #beeb7a, as the supporting colour. Seen in: Robinhood (https://brandsweets.com/colors/brands/robinhood-com), Bumble (https://brandsweets.com/colors/brands/bumble-com), Binance (https://brandsweets.com/colors/brands/binance-com), Snapchat (https://brandsweets.com/colors/brands/snapchat-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #beeb7a in 8 real palettes, including Wise's brand system and Lay's's brand system, as the accent. Seen in: Wise (https://brandsweets.com/colors/brands/wise-com), Lay's (https://brandsweets.com/colors/brands/lays-com), Diner (https://brandsweets.com/palettes/vivid#diner), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [harmony, pool: triadic] — Deep Sky Blue completes a triad with #beeb7a — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Astro (https://brandsweets.com/colors/brands/astro-build), Remix (https://brandsweets.com/colors/brands/remix-run). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #beeb7a: 5 real palettes, including FIFA's brand system and Ikea's brand system, as the supporting colour. Seen in: FIFA (https://brandsweets.com/colors/brands/fifa-com), Ikea (https://brandsweets.com/colors/brands/ikea-com), LEGO (https://brandsweets.com/colors/brands/lego-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim
- **Red** #ff0000 [pool] — Red is paired with #beeb7a in 6 real palettes, including Wise's brand system and Gatorade's brand system, as the lead colour. Seen in: Wise (https://brandsweets.com/colors/brands/wise-com), Gatorade (https://brandsweets.com/colors/brands/gatorade-com), Paddle (https://brandsweets.com/colors/brands/paddle-com), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com). — https://brandsweets.com/colors/red
- **Steel Blue** #4682b4 [pool] — Designers have shipped Steel Blue with #beeb7a: 4 real palettes, including Dollar General's brand system and Wired's brand system, as the accent. Seen in: Dollar General (https://brandsweets.com/colors/brands/dollargeneral-com), Wired (https://brandsweets.com/colors/brands/wired-com), Astro (https://brandsweets.com/colors/brands/astro-build), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com). — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.37:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #558113 (4.63:1); AA: background → #616161 (4.53:1); AAA: text → #40620f (7.07:1); AAA: background → #454545 (7.01:1)
- On black (#000000): 15.35:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/beeb7a-afbea2-4e5adf-222d1f-f1f0e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#beeb7a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.