# #beea39

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#beea39`
- RGB: rgb(190, 234, 57)
- HSL: hsl(75, 81%, 57%)
- OKLCH: oklch(0.876 0.198 123.1)
- Relative luminance: 0.7009
- Nearest named color: Inchworm (#b2ec5d, Δ 2.334) — https://brandsweets.com/colors/inchworm
- Moods: vivid
- Page: https://brandsweets.com/colors/beea39

## Tints & shades

- Tints (toward white): #c4ec4b, #caee5d, #d0f070, #d6f282, #def499, #e4f6ac, #eaf8be, #f0fad1, #f6fce3, #fcfef6
- Shades (toward black): #b6e821, #a5d416, #93bd14, #81a611, #6f8f0f, #5a730c, #485c0a, #364507, #202a04, #0e1202

## Harmonies

- Complementary: #6539ea
- Analogous: #eabe39, #65ea39
- Triadic: #39beea, #ea39be
- Split-complementary: #3965ea, #be39ea
- Tetradic: #39eabe, #6539ea, #ea3965

## Colors that go with #beea39

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 5 real palettes, including Robinhood's brand system and Binance's brand system put Blue beside #beea39, as the supporting colour. Seen in: Robinhood (https://brandsweets.com/colors/brands/robinhood-com), Binance (https://brandsweets.com/colors/brands/binance-com), Snapchat (https://brandsweets.com/colors/brands/snapchat-com), Bumble (https://brandsweets.com/colors/brands/bumble-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #beea39 in 8 real palettes, including Wise's brand system and Ferrari's brand system, as the accent. Seen in: Wise (https://brandsweets.com/colors/brands/wise-com), Ferrari (https://brandsweets.com/colors/brands/ferrari-com), Lay's (https://brandsweets.com/colors/brands/lays-com), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #beea39: 4 real palettes, including Ikea's brand system and LEGO's brand system, as the accent. Seen in: Ikea (https://brandsweets.com/colors/brands/ikea-com), LEGO (https://brandsweets.com/colors/brands/lego-com), FIFA (https://brandsweets.com/colors/brands/fifa-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim
- **Red** #ff0000 [pool] — Red is paired with #beea39 in 5 real palettes, including Wise's brand system and Gatorade's brand system, as the lead colour. Seen in: Wise (https://brandsweets.com/colors/brands/wise-com), Gatorade (https://brandsweets.com/colors/brands/gatorade-com), Heineken (https://brandsweets.com/colors/brands/heineken-com), Paddle (https://brandsweets.com/colors/brands/paddle-com). — https://brandsweets.com/colors/red
- **Taupe** #483c32 [pool] — Taupe is paired with #beea39 in 6 real palettes, including Crayon Box and Calvin Klein's brand system, as the text colour against it. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Calvin Klein (https://brandsweets.com/colors/brands/calvinklein-us), Tommy Hilfiger (https://brandsweets.com/colors/brands/tommy-com), Citrus Grove (https://brandsweets.com/palettes/warm#citrus-grove). — https://brandsweets.com/colors/taupe
- **Plum** #dda0dd [harmony: complementary] — Plum sits directly opposite #beea39 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/plum
- **Violet** #ee82ee [harmony, pool: split] — Violet is a split-complement of #beea39: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gumroad (https://brandsweets.com/colors/brands/gumroad-com). — https://brandsweets.com/colors/violet
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #beea39: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.4:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #617d0d (4.72:1); AA: background → #5e5e5e (4.64:1); AAA: text → #485c0a (7.47:1); AAA: background → #424242 (7.19:1)
- On black (#000000): 15.02:1 — AA pass, AA-large pass, AAA pass

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/beea39-b4bea2-4e70df-242d1f-f1efe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#beea39" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.