# #bee63d

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bee63d`
- RGB: rgb(190, 230, 61)
- HSL: hsl(74, 77%, 57%)
- OKLCH: oklch(0.867 0.191 122.3)
- Relative luminance: 0.6788
- Nearest named color: Inchworm (#b2ec5d, Δ 2.308) — https://brandsweets.com/colors/inchworm
- Moods: vivid
- Page: https://brandsweets.com/colors/bee63d

## Tints & shades

- Tints (toward white): #c4e84f, #caea61, #d0ed73, #d6ef85, #def29c, #e4f4ae, #eaf7c0, #f0f9d2, #f6fbe4, #fcfef6
- Shades (toward black): #b7e326, #a5d01b, #93b918, #81a215, #708c12, #5a710f, #485a0c, #364409, #202905, #0e1202

## Harmonies

- Complementary: #643de6
- Analogous: #e6b93d, #6ae63d
- Triadic: #3dbee6, #e63dbe
- Split-complementary: #3d6ae6, #b93de6
- Tetradic: #3de6b9, #643de6, #e63d6a

## Colors that go with #bee63d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 5 real palettes, including Robinhood's brand system and Binance's brand system put Blue beside #bee63d, as the supporting colour. Seen in: Robinhood (https://brandsweets.com/colors/brands/robinhood-com), Binance (https://brandsweets.com/colors/brands/binance-com), Bumble (https://brandsweets.com/colors/brands/bumble-com), Snapchat (https://brandsweets.com/colors/brands/snapchat-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #bee63d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Lido (https://brandsweets.com/palettes/vivid#lido), Lagoon (https://brandsweets.com/palettes/vivid#lagoon). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #bee63d in 8 real palettes, including Wise's brand system and Lay's's brand system, as the accent. Seen in: Wise (https://brandsweets.com/colors/brands/wise-com), Lay's (https://brandsweets.com/colors/brands/lays-com), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Ferrari (https://brandsweets.com/colors/brands/ferrari-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #bee63d: 7 real palettes, including Ikea's brand system and LEGO's brand system, as the accent. Seen in: Ikea (https://brandsweets.com/colors/brands/ikea-com), LEGO (https://brandsweets.com/colors/brands/lego-com), FIFA (https://brandsweets.com/colors/brands/fifa-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim
- **Red** #ff0000 [pool] — Red is paired with #bee63d in 6 real palettes, including Wise's brand system and Gatorade's brand system, as the lead colour. Seen in: Wise (https://brandsweets.com/colors/brands/wise-com), Gatorade (https://brandsweets.com/colors/brands/gatorade-com), Paddle (https://brandsweets.com/colors/brands/paddle-com), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com). — https://brandsweets.com/colors/red
- **Taupe** #483c32 [pool] — Taupe is paired with #bee63d in 7 real palettes, including Crayon Box and Citrus Grove, as the text colour against it. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Citrus Grove (https://brandsweets.com/palettes/warm#citrus-grove), Meadow (https://brandsweets.com/palettes/light#meadow), Calvin Klein (https://brandsweets.com/colors/brands/calvinklein-us). — https://brandsweets.com/colors/taupe
- **Tomato** #ff6347 [pool] — 5 real palettes, including Night Market and Crayon Box put Tomato beside #bee63d, as the lead colour. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/tomato
- **Plum** #dda0dd [harmony: complementary] — Plum sits directly opposite #bee63d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/plum

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.44:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #657e10 (4.62:1); AA: background → #5e5e5e (4.5:1); AAA: text → #4c5f0c (7.12:1); AAA: background → #404040 (7.2:1)
- On black (#000000): 14.58:1 — AA pass, AA-large pass, AAA pass

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bee63d-b4bea2-4e72df-242d1f-f1efe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bee63d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.