# #bed90d

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bed90d`
- RGB: rgb(190, 217, 13)
- HSL: hsl(68, 89%, 45%)
- OKLCH: oklch(0.836 0.194 118.5)
- Relative luminance: 0.606
- Nearest named color: Conifer (#b1dd52, Δ 3.012) — https://brandsweets.com/colors/conifer
- Moods: vivid
- Page: https://brandsweets.com/colors/bed90d

## Tints & shades

- Tints (toward white): #d3f10e, #d8f32b, #dcf443, #e1f55b, #e6f778, #ebf990, #effaa8, #f3fbc0, #f9fddd, #fdfef5
- Shades (toward black): #adc60c, #9cb20a, #8b9f09, #7a8c08, #697807, #546006, #434d04, #333a03, #222702, #111301

## Harmonies

- Complementary: #280dd9
- Analogous: #d98e0d, #58d90d
- Triadic: #0dbed9, #d90dbe
- Split-complementary: #0d58d9, #8e0dd9
- Tetradic: #0dd98e, #280dd9, #d90d58

## Colors that go with #bed90d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cornflower Blue** #6495ed [harmony, pool: split] — Cornflower Blue is a split-complement of #bed90d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [harmony, pool: triadic] — Deep Sky Blue completes a triad with #bed90d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Learning App (https://brandsweets.com/palettes/playful#learning-app). — https://brandsweets.com/colors/deepskyblue
- **Blue** #0000ff [pool] — 5 real palettes, including Binance's brand system and Robinhood's brand system put Blue beside #bed90d, as the accent. Seen in: Binance (https://brandsweets.com/colors/brands/binance-com), Robinhood (https://brandsweets.com/colors/brands/robinhood-com), Bumble (https://brandsweets.com/colors/brands/bumble-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #bed90d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Coastal (https://brandsweets.com/palettes/cool#coastal), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #bed90d in 8 real palettes, including Wise's brand system and Lay's's brand system, as the accent. Seen in: Wise (https://brandsweets.com/colors/brands/wise-com), Lay's (https://brandsweets.com/colors/brands/lays-com), Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #bed90d: 7 real palettes, including Ikea's brand system and LEGO's brand system, as the accent. Seen in: Ikea (https://brandsweets.com/colors/brands/ikea-com), LEGO (https://brandsweets.com/colors/brands/lego-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), FIFA (https://brandsweets.com/colors/brands/fifa-com). — https://brandsweets.com/colors/denim
- **Red** #ff0000 [pool] — Red is paired with #bed90d in 6 real palettes, including Wise's brand system and Gatorade's brand system, as the lead colour. Seen in: Wise (https://brandsweets.com/colors/brands/wise-com), Gatorade (https://brandsweets.com/colors/brands/gatorade-com), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com), Paddle (https://brandsweets.com/colors/brands/paddle-com). — https://brandsweets.com/colors/red
- **Taupe** #483c32 [pool] — Taupe is paired with #bed90d in 8 real palettes, including Citrus Grove and Acer's brand system, as the text colour against it. Seen in: Citrus Grove (https://brandsweets.com/palettes/warm#citrus-grove), Acer (https://brandsweets.com/colors/brands/acer-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.6:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6e7d07 (4.57:1); AA: background → #575757 (4.51:1); AAA: text → #505c05 (7.31:1); AAA: background → #383838 (7.33:1)
- On black (#000000): 13.12:1 — AA pass, AA-large pass, AAA pass

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bed90d-b7bea2-4e81df-252d1f-f1eee9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bed90d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.