# #bec940

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bec940`
- RGB: rgb(190, 201, 64)
- HSL: hsl(65, 56%, 52%)
- OKLCH: oklch(0.803 0.156 113.9)
- Relative luminance: 0.5309
- Nearest named color: Celery (#b4c04c, Δ 3.147) — https://brandsweets.com/colors/celery
- Moods: neutral
- Page: https://brandsweets.com/colors/bec940

## Tints & shades

- Tints (toward white): #c5cf54, #cad364, #d1d978, #d6dd88, #dde39c, #e4e9af, #e9edbf, #f0f3d3, #f5f7e3, #fcfdf7
- Shades (toward black): #b0bb35, #9da72f, #8e972b, #7b8325, #696f1f, #565b1a, #434814, #343810, #22240a, #0f1004

## Harmonies

- Complementary: #4b40c9
- Analogous: #c99040, #79c940
- Triadic: #40bec9, #c940be
- Split-complementary: #4079c9, #9040c9
- Tetradic: #40c990, #4b40c9, #c94079

## Colors that go with #bec940

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #bec940: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Coastal (https://brandsweets.com/palettes/cool#coastal), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [harmony, pool: split] — Cornflower Blue is a split-complement of #bec940: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), NBA (https://brandsweets.com/colors/brands/nba-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [harmony, pool: triadic] — Deep Sky Blue completes a triad with #bec940 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/deepskyblue
- **Plum** #dda0dd [harmony, pool: complementary] — Plum sits directly opposite #bec940 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Blossom (https://brandsweets.com/palettes/light#blossom). — https://brandsweets.com/colors/plum
- **Blue** #0000ff [pool] — 4 real palettes, including Binance's brand system and Minecraft's brand system put Blue beside #bec940, as the accent. Seen in: Binance (https://brandsweets.com/colors/brands/binance-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com), Bumble (https://brandsweets.com/colors/brands/bumble-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #bec940 in 7 real palettes, including Wise's brand system and Tabloid, as the accent. Seen in: Wise (https://brandsweets.com/colors/brands/wise-com), Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Diner (https://brandsweets.com/palettes/vivid#diner), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #bec940 in 4 real palettes, including Farmers Market and Miro's brand system, as the supporting colour. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Miro (https://brandsweets.com/colors/brands/miro-com), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #bec940: 9 real palettes, including Wikipedia's brand system and Walmart's brand system, as the supporting colour. Seen in: Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Walmart (https://brandsweets.com/colors/brands/walmart-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.81:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #747b23 (4.57:1); AA: background → #4f4f4f (4.53:1); AAA: text → #565b1a (7.22:1); AAA: background → #303030 (7.3:1)
- On black (#000000): 11.62:1 — AA pass, AA-large pass, AAA pass

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bec940-b8bea2-4e88df-262d1f-f1eee9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bec940" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.