# #beb73c

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#beb73c`
- RGB: rgb(190, 183, 60)
- HSL: hsl(57, 52%, 49%)
- OKLCH: oklch(0.763 0.141 106.1)
- Relative luminance: 0.4514
- Nearest named color: Celery (#b4c04c, Δ 2.464) — https://brandsweets.com/colors/celery
- Moods: warm
- Page: https://brandsweets.com/colors/beb73c

## Tints & shades

- Tints (toward white): #c7c14d, #cdc760, #d3ce73, #d9d587, #dfdc9a, #e4e1aa, #eae8bd, #f0efd0, #f6f6e4, #fdfcf7
- Shades (toward black): #aea837, #9b9631, #8c872c, #787426, #696521, #55521b, #464316, #323110, #23220b, #100f05

## Harmonies

- Complementary: #3c42be
- Analogous: #be763c, #83be3c
- Triadic: #3cbeb7, #b73cbe
- Split-complementary: #3c83be, #763cbe
- Tetradic: #3cbe76, #3c42be, #be3c83

## Colors that go with #beb73c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #beb73c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Coastal (https://brandsweets.com/palettes/cool#coastal), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Lilac** #c8a2c8 [harmony, pool: complementary] — Lilac sits directly opposite #beb73c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/lilac
- **Blue** #0000ff [pool] — 4 real palettes, including League of Legends's brand system and Binance's brand system put Blue beside #beb73c, as the supporting colour. Seen in: League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com), Binance (https://brandsweets.com/colors/brands/binance-com), Lexus (https://brandsweets.com/colors/brands/lexus-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #beb73c: 4 real palettes, including Open House and Coastal, as the supporting colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Coastal (https://brandsweets.com/palettes/cool#coastal), Diner (https://brandsweets.com/palettes/vivid#diner), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Midnight Luxe and Forest Floor put Champagne beside #beb73c, as that palette's text colour. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Bramble (https://brandsweets.com/palettes/muted#bramble), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #beb73c: 5 real palettes, including Gopro's brand system and Ahrefs's brand system, as the supporting colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #beb73c in 6 real palettes, including McDonald's's brand system and Tabloid, as the supporting colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #beb73c in 4 real palettes, including Farmers Market and Forest Floor, as the supporting colour. Seen in: Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth). — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.09:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7c7827 (4.59:1); AA: background → #454545 (4.58:1); AAA: text → #5d5a1d (7.13:1); AAA: background → #262626 (7.23:1)
- On black (#000000): 10.03:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/beb73c-bcbea2-4e9bdf-282d1f-f1ede9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#beb73c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.