# #be9764

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#be9764`
- RGB: rgb(190, 151, 100)
- HSL: hsl(34, 41%, 57%)
- OKLCH: oklch(0.701 0.082 73.3)
- Relative luminance: 0.34
- Nearest named color: Amaretto Sour (#c09856, Δ 1.698) — https://brandsweets.com/colors/amaretto-sour
- Moods: warm
- Page: https://brandsweets.com/colors/be9764

## Tints & shades

- Tints (toward white): #c4a173, #caab81, #d0b490, #d6be9e, #decab0, #e4d4be, #eaddcd, #f0e7db, #f6f1e9, #fcfaf8
- Shades (toward black): #b78b52, #a57c45, #936e3e, #816136, #6f532f, #5a4326, #48361e, #362817, #20180e, #0e0b06

## Harmonies

- Complementary: #648bbe
- Analogous: #be6a64, #b8be64
- Triadic: #64be97, #9764be
- Split-complementary: #64b8be, #6a64be
- Tetradic: #64be6a, #648bbe, #be64b8

## Colors that go with #be9764

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cadet Blue** #5f9ea0 [harmony, pool: split] — Cadet Blue is a split-complement of #be9764: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/cadetblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #be9764: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Puma (https://brandsweets.com/colors/brands/puma-com), Canopy (https://brandsweets.com/palettes/cool#canopy), Disney (https://brandsweets.com/colors/brands/disney-com). — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [harmony, pool: complementary] — Cornflower Blue sits directly opposite #be9764 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/cornflowerblue
- **Blue** #0000ff [pool] — 4 real palettes, including Lexus's brand system and League of Legends's brand system put Blue beside #be9764, as the supporting colour. Seen in: Lexus (https://brandsweets.com/colors/brands/lexus-com), League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com), Rolex (https://brandsweets.com/colors/brands/rolex-com), Sketch (https://brandsweets.com/colors/brands/sketch-com). — https://brandsweets.com/colors/blue
- **Burlywood** #deb887 [pool] — Burlywood is paired with #be9764 in 4 real palettes, including Coffee Bar and Kiln, as the accent. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Kiln (https://brandsweets.com/palettes/dark#kiln), Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/burlywood
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Darkroom and Coffee Bar put Champagne beside #be9764, as the surface under it. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Crimson** #dc143c [pool] — Crimson is paired with #be9764 in 4 real palettes, including Retro Pop and Casper Sleep's brand system, as the lead colour. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Burger King (https://brandsweets.com/colors/brands/bk-com), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #be9764 in 6 real palettes, including Olive Grove and Forest Floor, as the lead colour. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.69:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #936e3e (4.62:1); AA: background → #333333 (4.69:1); AAA: text → #6f532f (7.11:1); AAA: background → #0f0f0f (7.12:1)
- On black (#000000): 7.8:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Guinness** — primary #b9965b (Δ 1.385) — https://brandsweets.com/colors/brands/guinness-com

## Curated palettes containing it

- **Bakery** (warm, muted, elegant) — #8c4a2f, #c19a6b, #c26a3a, #fbf3e6, #3b2a1a — Crust browns and butter on a flour-white surface — soft, appetizing, and nothing artificial. — tool: https://brandsweets.com/palettes/new/8c4a2f-c19a6b-c26a3a-fbf3e6-3b2a1a — collection: https://brandsweets.com/palettes/warm
- **Darkroom** (vintage, muted, warm, editorial) — #7a4b3a, #b89b72, #3f5a5a, #f3ead8, #2c231c — Sepia, faded ochre and a teal shadow on aged paper — the photograph-in-a-drawer palette, tuned so it still passes AA. — tool: https://brandsweets.com/palettes/new/7a4b3a-b89b72-3f5a5a-f3ead8-2c231c — collection: https://brandsweets.com/palettes/vintage

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/be9764-c4b79c-62c2cb-2d2d1f-f1eae9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#be9764" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.