# #be7feb

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#be7feb`
- RGB: rgb(190, 127, 235)
- HSL: hsl(275, 73%, 71%)
- OKLCH: oklch(0.703 0.164 309.7)
- Relative luminance: 0.3212
- Nearest named color: Illicit Purple (#bf77f6, Δ 2.635) — https://brandsweets.com/colors/illicit-purple
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/be7feb

## Tints & shades

- Tints (toward white): #c58ced, #c995ee, #d0a2f1, #d7b0f3, #ddbdf5, #e2c6f6, #e9d3f8, #efe0fa, #f4e9fc, #fbf6fe
- Shades (toward black): #ae60e6, #a146e2, #9127dd, #7e1ec2, #6d1aa8, #591589, #45116a, #310c4b, #1f0831, #0b0312

## Harmonies

- Complementary: #aceb7f
- Analogous: #887feb, #eb7fe2
- Triadic: #ebbe7f, #7febbe
- Split-complementary: #e2eb7f, #7feb88
- Tetradic: #eb887f, #aceb7f, #7fe2eb

## Colors that go with #be7feb

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony, pool: complementary] — Medium Sea Green sits directly opposite #be7feb on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/mediumseagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #be7feb in 3 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #be7feb: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com). — https://brandsweets.com/colors/charcoal
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #be7feb in 3 real palettes, including Obsidian's brand system and Mastodon hosted on mastodon.social's brand system, as the supporting colour. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze). — https://brandsweets.com/colors/mediumslateblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #be7feb in 3 real palettes, including Loom's brand system and Sephora's brand system, as the lead colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Sephora (https://brandsweets.com/colors/brands/sephora-com), Roblox (https://brandsweets.com/colors/brands/roblox-com). — https://brandsweets.com/colors/royalblue
- **Light Sea Green** #20b2aa [harmony, pool: triadic] — Light Sea Green completes a triad with #be7feb — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Netlify (https://brandsweets.com/colors/brands/netlify-com). — https://brandsweets.com/colors/lightseagreen
- **Dark Khaki** #bdb76b [harmony: split] — Dark Khaki is a split-complement of #be7feb: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkkhaki
- **Blue** #0000ff [pool] — Two real palettes: Canva's brand system and Spotify's brand system put Blue beside #be7feb, as the accent. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.83:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #a34ae3 (4.52:1); AA: background → #303030 (4.67:1); AAA: text → #811fc7 (7.11:1); AAA: background → #080808 (7.08:1)
- On black (#000000): 7.42:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/be7feb-b89cc4-c0cb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#be7feb" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.