# #be74af

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#be74af`
- RGB: rgb(190, 116, 175)
- HSL: hsl(312, 36%, 60%)
- OKLCH: oklch(0.658 0.12 334.6)
- Relative luminance: 0.2653
- Nearest named color: Fading Love (#c973a2, Δ 2.696) — https://brandsweets.com/colors/fading-love
- Moods: warm
- Page: https://brandsweets.com/colors/be74af

## Tints & shades

- Tints (toward white): #c482b7, #cb90bf, #d09ac5, #d6a8cd, #ddb6d5, #e3c4dd, #ead2e5, #efdceb, #f5eaf3, #fcf8fb
- Shades (toward black): #b45fa3, #aa5098, #954685, #843e76, #6f3463, #5a2a51, #492241, #34182f, #23101f, #0e070c

## Harmonies

- Complementary: #74be83
- Analogous: #a874be, #be748a
- Triadic: #afbe74, #74afbe
- Split-complementary: #8abe74, #74bea8
- Tetradic: #bea874, #74be83, #748abe

## Colors that go with #be74af

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Taupe** #483c32 [pool] — Taupe is paired with #be74af in 5 real palettes, including Blush and Dusk, as the text colour against it. Seen in: Blush (https://brandsweets.com/palettes/light#blush), Dusk (https://brandsweets.com/palettes/cool#dusk), Meadow (https://brandsweets.com/palettes/light#meadow), Loom (https://brandsweets.com/colors/brands/loom-com). — https://brandsweets.com/colors/taupe
- **Cadet Blue** #5f9ea0 [harmony: complementary] — Cadet Blue sits directly opposite #be74af on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/cadetblue
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #be74af in 3 real palettes, including Meadow and Ledger Dark, as the lead colour. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/emerald-green
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #be74af: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #be74af: two real palettes: Target : Expect More. Pay Less.'s brand system and Dusk, as the accent. Seen in: Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/denim
- **Medium Slate Blue** #7b68ee [pool] — Medium Slate Blue shows up next to #be74af in two real palettes: Lavender Haze and Obsidian's brand system, as the lead colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/mediumslateblue
- **Olive Drab** #6b8e23 [harmony: split] — Olive Drab is a split-complement of #be74af: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olivedrab
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #be74af in two real palettes: Sephora's brand system and Loom's brand system, as the supporting colour. Seen in: Sephora (https://brandsweets.com/colors/brands/sephora-com), Loom (https://brandsweets.com/colors/brands/loom-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.33:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #af559d (4.56:1); AA: background → #262626 (4.54:1); AAA: text → #843e76 (7.16:1)
- On black (#000000): 6.31:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #c37fb5 (7.02:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/be74af-c19fb6-80cb62-2d1f24-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#be74af" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.