# #be5aed

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#be5aed`
- RGB: rgb(190, 90, 237)
- HSL: hsl(281, 80%, 64%)
- OKLCH: oklch(0.652 0.222 313.3)
- Relative luminance: 0.2437
- Nearest named color: Bubblegum Baby Girl (#cc55ee, Δ 2.568) — https://brandsweets.com/colors/bubblegum-baby-girl
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/be5aed

## Tints & shades

- Tints (toward white): #c468ee, #cb7af0, #d088f2, #d79af4, #dda8f5, #e2b6f7, #e9c8f9, #efd6fa, #f6e8fc, #fbf6fe
- Shades (toward black): #b33eea, #a923e7, #9817d3, #8414b8, #70119c, #5c0e81, #490b65, #350849, #21052e, #0d0212

## Harmonies

- Complementary: #88ed5a
- Analogous: #755aed, #ed5ad2
- Triadic: #edbe5a, #5aedbe
- Split-complementary: #d2ed5a, #5aed75
- Tetradic: #ed755a, #88ed5a, #5ad2ed

## Colors that go with #be5aed

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #be5aed on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #be5aed: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Medium Sea Green** #3cb371 [harmony: split] — Medium Sea Green is a split-complement of #be5aed: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/mediumseagreen
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #be5aed: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod
- **Taupe** #483c32 [pool] — Taupe is paired with #be5aed in two real palettes: Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Cadet Blue** #5f9ea0 [harmony: triadic] — Cadet Blue completes a triad with #be5aed — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/cadetblue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #be5aed in ClickUp's brand system, as the lead colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com). — https://brandsweets.com/colors/blueviolet
- **Denim** #1560bd [pool] — Designers have shipped Denim with #be5aed: Hasbro's brand system, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.57:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b035e9 (4.63:1); AA: background → #212121 (4.5:1); AAA: text → #8b15c1 (7.06:1)
- On black (#000000): 5.87:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #c771ef (7.04:1)

## Brands using this color

- **Loom** — accent #bf63f3 (Δ 1.862) — https://brandsweets.com/colors/brands/loom-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/be5aed-ba9fc1-b6cb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#be5aed" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.