# #be378c

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#be378c`
- RGB: rgb(190, 55, 140)
- HSL: hsl(322, 55%, 48%)
- OKLCH: oklch(0.563 0.19 346.3)
- Relative luminance: 0.1557
- Nearest named color: Fandango (#b53389, Δ 2.034) — https://brandsweets.com/colors/fandango
- Moods: warm
- Page: https://brandsweets.com/colors/be378c

## Tints & shades

- Tints (toward white): #c94599, #cf59a4, #d56dae, #da81b9, #e094c4, #e6a8cf, #ebbcda, #f1d0e5, #f7e3f0, #fdf7fb
- Shades (toward black): #ae3281, #9a2d72, #8a2866, #772258, #671e4c, #571940, #431432, #330f26, #200917, #10050c

## Harmonies

- Complementary: #37be68
- Analogous: #ac37be, #be3749
- Triadic: #8cbe37, #378cbe
- Split-complementary: #49be37, #37beac
- Tetradic: #beac37, #37be68, #3749be

## Colors that go with #be378c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #be378c: 4 real palettes, including Chase's brand system and Ulta Beauty's brand system, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #be378c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #be378c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Forest Green** #228b22 [harmony, pool: split] — Forest Green is a split-complement of #be378c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #be378c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #be378c in two real palettes: Klarna US's brand system and Gemstone, as the accent. Seen in: Klarna US (https://brandsweets.com/colors/brands/klarna-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/blueviolet
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #be378c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Orange** #ffa500 [pool] — Two real palettes: Sunset Boulevard and Rippling's brand system put Orange beside #be378c, as the supporting colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Rippling (https://brandsweets.com/colors/brands/rippling-com). — https://brandsweets.com/colors/orange

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.1:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #9a2d72 (7.02:1)
- On black (#000000): 4.11:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c73d94 (4.52:1); AA: background → #f2f2f2 (4.56:1); AAA: text → #d775b3 (7.08:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/be378c-c19fb1-6ecb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#be378c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.