# #be277d

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#be277d`
- RGB: rgb(190, 39, 125)
- HSL: hsl(326, 66%, 45%)
- OKLCH: oklch(0.544 0.199 351.4)
- Relative luminance: 0.1388
- Nearest named color: mediumvioletred (#c71585, Δ 2.484) — https://brandsweets.com/colors/mediumvioletred
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/be277d

## Tints & shades

- Tints (toward white): #d42b8b, #d94599, #dd5aa4, #e26fb0, #e788be, #eb9eca, #efb3d5, #f4c8e1, #f9e1ef, #fdf7fa
- Shades (toward black): #ae2472, #9d2067, #8c1d5c, #7b1950, #6a1645, #551137, #440e2c, #330a21, #220716, #11030b

## Harmonies

- Complementary: #27be69
- Analogous: #b427be, #be2731
- Triadic: #7dbe27, #277dbe
- Split-complementary: #31be27, #27beb4
- Tetradic: #beb427, #27be69, #2731be

## Colors that go with #be277d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #be277d's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Redfin (https://brandsweets.com/colors/brands/redfin-com), Snyk (https://brandsweets.com/colors/brands/snyk-io). — https://brandsweets.com/colors/crimson
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #be277d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/teal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #be277d: 6 real palettes, including Chase's brand system and Ulta Beauty's brand system, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), AT&T (https://brandsweets.com/colors/brands/att-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #be277d in 5 real palettes, including Dunkin''s brand system and AT&T's brand system, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), AT&T (https://brandsweets.com/colors/brands/att-com), Tommy Hilfiger (https://brandsweets.com/colors/brands/tommy-com), New Balance (https://brandsweets.com/colors/brands/newbalance-com). — https://brandsweets.com/colors/taupe
- **Forest Green** #228b22 [harmony, pool: split] — Forest Green is a split-complement of #be277d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/forestgreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #be277d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #be277d in 3 real palettes, including Chase's brand system and Ubisoft's brand system, as the supporting colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #be277d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.56:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a12169 (7.15:1)
- On black (#000000): 3.78:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d42b8b (4.52:1); AA: background → #e8e8e8 (4.54:1); AAA: text → #e26fb0 (7.13:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/be277d-c19fae-67cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#be277d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.