# #be274f

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#be274f`
- RGB: rgb(190, 39, 79)
- HSL: hsl(344, 66%, 45%)
- OKLCH: oklch(0.53 0.186 11.7)
- Relative luminance: 0.1296
- Nearest named color: Bleeding Heart (#c02e4c, Δ 1.304) — https://brandsweets.com/colors/bleeding-heart
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/be274f

## Tints & shades

- Tints (toward white): #d42b58, #d9456c, #dd5a7d, #e26f8e, #e788a2, #eb9eb2, #efb3c3, #f4c8d4, #f9e1e8, #fdf7f8
- Shades (toward black): #ae2448, #9d2041, #8c1d3a, #7b1933, #6a162c, #551123, #440e1c, #330a15, #22070e, #110307

## Harmonies

- Complementary: #27be96
- Analogous: #be279b, #be4a27
- Triadic: #4fbe27, #274fbe
- Split-complementary: #27be4a, #279bbe
- Tetradic: #9bbe27, #27be96, #4a27be

## Colors that go with #be274f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [harmony, pool: triadic] — Denim completes a triad with #be274f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), AT&T (https://brandsweets.com/colors/brands/att-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #be274f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Redfin (https://brandsweets.com/colors/brands/redfin-com), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #be274f in 6 real palettes, including Maple and Ember, as the accent. Seen in: Maple (https://brandsweets.com/palettes/warm#maple), Ember (https://brandsweets.com/palettes/bold#ember), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Dunkin''s brand system and Tim Hortons's brand system put Blue beside #be274f, as the supporting colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #be274f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/charcoal
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #be274f in 5 real palettes, including Olive Grove and Farmers Market, as the lead colour. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Farmers Market (https://brandsweets.com/palettes/warm#farmers-market), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/darkolivegreen
- **Gold** #ffd700 [pool] — Gold shows up next to #be274f in 4 real palettes, including Tabloid and Lay's's brand system, as the accent. Seen in: Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Lay's (https://brandsweets.com/colors/brands/lays-com), Garnet (https://brandsweets.com/palettes/warm#garnet), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise). — https://brandsweets.com/colors/gold
- **Midnight Blue** #191970 [pool] — 5 real palettes, including MLB's brand system and Nintendo's brand system put Midnight Blue beside #be274f, as the lead colour. Seen in: MLB (https://brandsweets.com/colors/brands/mlb-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.85:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a52245 (7.21:1)
- On black (#000000): 3.59:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d63862 (4.6:1); AA: background → #e3e3e3 (4.55:1); AAA: text → #e27391 (7.09:1)

## Brands using this color

- **Chase** — accent #bf2155 (Δ 1.248) — https://brandsweets.com/colors/brands/chase-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/be274f-c49ca2-62cb7c-2d221f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#be274f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.