# #be23bb

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#be23bb`
- RGB: rgb(190, 35, 187)
- HSL: hsl(301, 69%, 44%)
- OKLCH: oklch(0.572 0.241 329.1)
- Relative luminance: 0.1574
- Nearest named color: Amora Purple (#bb22aa, Δ 2.65) — https://brandsweets.com/colors/amora-purple
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/be23bb

## Tints & shades

- Tints (toward white): #d327d0, #db3dd9, #df53dd, #e46ce2, #e882e6, #ec98eb, #f1b1f0, #f5c7f4, #f9e1f9, #fdf6fd
- Shades (toward black): #ac20aa, #9b1c99, #8a1988, #791677, #671366, #561055, #450d44, #340933, #220622, #110311

## Harmonies

- Complementary: #23be25
- Analogous: #7323be, #be236e
- Triadic: #bbbe23, #23bbbe
- Split-complementary: #6ebe23, #23be73
- Tetradic: #be7323, #23be25, #236ebe

## Colors that go with #be23bb

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #be23bb on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Dark Cyan** #008b8b [harmony, pool: split] — Dark Cyan is a split-complement of #be23bb: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #be23bb: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #be23bb: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Denim** #1560bd [pool] — Designers have shipped Denim with #be23bb: two real palettes: Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Orange** #ffa500 [pool] — Two real palettes: Rippling's brand system and Sunset Boulevard put Orange beside #be23bb, as the lead colour. Seen in: Rippling (https://brandsweets.com/colors/brands/rippling-com), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/orange
- **Blue Violet** #8a2be2 [harmony: analogous] — Blue Violet is #be23bb's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/blueviolet
- **Crimson** #dc143c [pool] — Crimson is paired with #be23bb in The Ordinary's brand system, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.06:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #971c95 (7.2:1)
- On black (#000000): 4.15:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #cb25c8 (4.64:1); AA: background → #f2f2f2 (4.52:1); AAA: text → #e364e0 (7.17:1)

## Brands using this color

- **Hasbro** — accent #b822c3 (Δ 1.854) — https://brandsweets.com/colors/brands/hasbro-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/be23bb-c19fbc-93cb62-2d1f27-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#be23bb" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.