# #bdf74b

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bdf74b`
- RGB: rgb(189, 247, 75)
- HSL: hsl(80, 91%, 63%)
- OKLCH: oklch(0.906 0.203 126.5)
- Relative luminance: 0.7785
- Nearest named color: Chartreuse (#c1f80a, Δ 2.357) — https://brandsweets.com/colors/chartreuse-2
- Moods: vivid
- Page: https://brandsweets.com/colors/bdf74b

## Tints & shades

- Tints (toward white): #c4f75e, #caf86d, #d1f980, #d6fa8f, #ddfba2, #e3fbb1, #eafcc5, #effdd3, #f6fee7, #fbfff5
- Shades (toward black): #b3f52e, #a8f410, #96db0a, #82be09, #71a608, #5d8806, #496b05, #354e04, #213102, #0d1301

## Harmonies

- Complementary: #844bf7
- Analogous: #f7da4b, #67f74b
- Triadic: #4bbdf7, #f74bbd
- Split-complementary: #4b67f7, #da4bf7
- Tetradic: #4bf7da, #844bf7, #f74b67

## Colors that go with #bdf74b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 4 real palettes, including Robinhood's brand system and Snapchat's brand system put Blue beside #bdf74b, as the supporting colour. Seen in: Robinhood (https://brandsweets.com/colors/brands/robinhood-com), Snapchat (https://brandsweets.com/colors/brands/snapchat-com), Binance (https://brandsweets.com/colors/brands/binance-com), Bumble (https://brandsweets.com/colors/brands/bumble-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #bdf74b in 5 real palettes, including Wise's brand system and Ferrari's brand system, as the accent. Seen in: Wise (https://brandsweets.com/colors/brands/wise-com), Ferrari (https://brandsweets.com/colors/brands/ferrari-com), Lay's (https://brandsweets.com/colors/brands/lays-com), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise). — https://brandsweets.com/colors/crimson
- **Red** #ff0000 [pool] — Red is paired with #bdf74b in 5 real palettes, including Wise's brand system and Heineken's brand system, as the lead colour. Seen in: Wise (https://brandsweets.com/colors/brands/wise-com), Heineken (https://brandsweets.com/colors/brands/heineken-com), Paddle (https://brandsweets.com/colors/brands/paddle-com), Gatorade (https://brandsweets.com/colors/brands/gatorade-com). — https://brandsweets.com/colors/red
- **Plum** #dda0dd [harmony: complementary] — Plum sits directly opposite #bdf74b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/plum
- **Violet** #ee82ee [harmony, pool: split] — Violet is a split-complement of #bdf74b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gumroad (https://brandsweets.com/colors/brands/gumroad-com). — https://brandsweets.com/colors/violet
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #bdf74b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com). — https://brandsweets.com/colors/charcoal
- **Deep Pink** #ff1493 [pool] — 3 real palettes, including Arcade and JetBrains's brand system put Deep Pink beside #bdf74b, as the lead colour. Seen in: Arcade (https://brandsweets.com/palettes/vivid#arcade), JetBrains (https://brandsweets.com/colors/brands/jetbrains-com), Night Market (https://brandsweets.com/palettes/vivid#night-market). — https://brandsweets.com/colors/deeppink
- **Denim** #1560bd [pool] — Designers have shipped Denim with #bdf74b: 3 real palettes, including Ikea's brand system and FIFA's brand system, as the accent. Seen in: Ikea (https://brandsweets.com/colors/brands/ikea-com), FIFA (https://brandsweets.com/colors/brands/fifa-com), LEGO (https://brandsweets.com/colors/brands/lego-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.27:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #567f06 (4.74:1); AA: background → #666666 (4.53:1); AAA: text → #426105 (7.13:1); AAA: background → #474747 (7.33:1)
- On black (#000000): 16.57:1 — AA pass, AA-large pass, AAA pass

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bdf74b-b1bea2-4e64df-232d1f-f1f0e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bdf74b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.