# #bdda01

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bdda01`
- RGB: rgb(189, 218, 1)
- HSL: hsl(68, 99%, 43%)
- OKLCH: oklch(0.837 0.197 119)
- Relative luminance: 0.6096
- Nearest named color: Conifer (#b1dd52, Δ 3.131) — https://brandsweets.com/colors/conifer
- Moods: vivid
- Page: https://brandsweets.com/colors/bdda01

## Tints & shades

- Tints (toward white): #d8f901, #dffe16, #e3fe34, #e7fe4d, #ebfe6c, #eefe85, #f2ffa4, #f6ffbd, #faffdb, #fefff5
- Shades (toward black): #acc601, #9ab201, #889d01, #778901, #6a7a01, #586501, #465100, #353d00, #232900, #121400

## Harmonies

- Complementary: #1e01da
- Analogous: #da8b01, #51da01
- Triadic: #01bdda, #da01bd
- Split-complementary: #0151da, #8b01da
- Tetradic: #01da8b, #1e01da, #da0151

## Colors that go with #bdda01

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Deep Sky Blue** #00bfff [harmony, pool: triadic] — Deep Sky Blue completes a triad with #bdda01 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Learning App (https://brandsweets.com/palettes/playful#learning-app). — https://brandsweets.com/colors/deepskyblue
- **Blue** #0000ff [pool] — 5 real palettes, including Robinhood's brand system and Binance's brand system put Blue beside #bdda01, as the supporting colour. Seen in: Robinhood (https://brandsweets.com/colors/brands/robinhood-com), Binance (https://brandsweets.com/colors/brands/binance-com), Bumble (https://brandsweets.com/colors/brands/bumble-com), MongoDB (https://brandsweets.com/colors/brands/mongodb-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #bdda01: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Coastal (https://brandsweets.com/palettes/cool#coastal), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [harmony, pool: split] — Cornflower Blue is a split-complement of #bdda01: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #bdda01 in 8 real palettes, including Wise's brand system and Lay's's brand system, as the accent. Seen in: Wise (https://brandsweets.com/colors/brands/wise-com), Lay's (https://brandsweets.com/colors/brands/lays-com), Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #bdda01: 7 real palettes, including Ikea's brand system and LEGO's brand system, as the accent. Seen in: Ikea (https://brandsweets.com/colors/brands/ikea-com), LEGO (https://brandsweets.com/colors/brands/lego-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), FIFA (https://brandsweets.com/colors/brands/fifa-com). — https://brandsweets.com/colors/denim
- **Red** #ff0000 [pool] — Red is paired with #bdda01 in 6 real palettes, including Wise's brand system and Gatorade's brand system, as the lead colour. Seen in: Wise (https://brandsweets.com/colors/brands/wise-com), Gatorade (https://brandsweets.com/colors/brands/gatorade-com), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com), Paddle (https://brandsweets.com/colors/brands/paddle-com). — https://brandsweets.com/colors/red
- **Taupe** #483c32 [pool] — Taupe is paired with #bdda01 in 7 real palettes, including Citrus Grove and Acer's brand system, as the text colour against it. Seen in: Citrus Grove (https://brandsweets.com/palettes/warm#citrus-grove), Acer (https://brandsweets.com/colors/brands/acer-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.59:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6a7a01 (4.78:1); AA: background → #575757 (4.54:1); AAA: text → #4f5b00 (7.42:1); AAA: background → #3b3b3b (7.04:1)
- On black (#000000): 13.19:1 — AA pass, AA-large pass, AAA pass

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bdda01-b7bea2-4e81df-252d1f-f1eee9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bdda01" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.