# #bdbbc4

A color — neutral, light, minimal, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bdbbc4`
- RGB: rgb(189, 187, 196)
- HSL: hsl(253, 7%, 75%)
- OKLCH: oklch(0.796 0.013 296.3)
- Relative luminance: 0.5034
- Nearest named color: Dust to Dust (#bbbcbc, Δ 1.31) — https://brandsweets.com/colors/dust-to-dust
- Moods: neutral, light, minimal, clean
- Page: https://brandsweets.com/colors/bdbbc4

## Tints & shades

- Tints (toward white): #c2c0c8, #cac8d0, #cfced4, #d5d3d9, #dddce0, #e2e1e5, #e7e6ea, #ececee, #f4f4f6, #fafafa
- Shades (toward black): #aaa8b3, #9895a3, #858192, #736f80, #625f6d, #4e4c57, #3d3b44, #2c2b31, #1b1a1e, #0a090b

## Harmonies

- Complementary: #c2c4bb
- Analogous: #bbbdc4, #c1bbc4
- Triadic: #c4bdbb, #bbc4bd
- Split-complementary: #c4c1bb, #bdc4bb
- Tetradic: #c4bbbd, #c2c4bb, #bbc4c1

## Colors that go with #bdbbc4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #bdbbc4 without the hard edge of pure #000. Seen in: Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Harbour (https://brandsweets.com/palettes/cool#harbour), Coastal (https://brandsweets.com/palettes/cool#coastal), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/charcoal
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Midnight Luxe and Bramble put Champagne beside #bdbbc4, as that palette's text colour. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Bramble (https://brandsweets.com/palettes/muted#bramble), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #bdbbc4: 4 real palettes, including Clean Beauty and Desert Road, as the accent. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Bramble (https://brandsweets.com/palettes/muted#bramble), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #bdbbc4 in 5 real palettes, including Cartier's brand system and Frost & Ember, as the accent. Seen in: Cartier (https://brandsweets.com/colors/brands/cartier-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Tiffany & Co. (https://brandsweets.com/colors/brands/tiffany-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #bdbbc4: 5 real palettes, including Max's brand system and Calendly's brand system, as the supporting colour. Seen in: Max (https://brandsweets.com/colors/brands/max-com), Calendly (https://brandsweets.com/colors/brands/calendly-com), Calm (https://brandsweets.com/colors/brands/calm-com), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #bdbbc4: 4 real palettes, including Fitbit's brand system and Victoria's Secret's brand system, as the supporting colour. Seen in: Fitbit (https://brandsweets.com/colors/brands/fitbit-com), Victoria's Secret (https://brandsweets.com/colors/brands/victoriassecret-com), Open House (https://brandsweets.com/palettes/clean#open-house), Nikon (https://brandsweets.com/colors/brands/nikon-com). — https://brandsweets.com/colors/denim
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #bdbbc4 in 4 real palettes, including Desert Road and Canopy, as the accent. Seen in: Desert Road (https://brandsweets.com/palettes/warm#desert-road), Canopy (https://brandsweets.com/palettes/cool#canopy), Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/hunter-green
- **Midnight Blue** #191970 [pool] — 9 real palettes, including Lavender Milk and First Snow put Midnight Blue beside #bdbbc4, as the text colour against it. Seen in: Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), First Snow (https://brandsweets.com/palettes/cool#first-snow), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.9:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #787486 (4.52:1); AA: background → #4a4a4a (4.67:1); AAA: text → #585562 (7.26:1); AAA: background → #2e2e2e (7.16:1)
- On black (#000000): 11.07:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **NFL** — secondary #bac1cf (Δ 1.818) — https://brandsweets.com/colors/brands/nfl-com

## Curated palettes containing it

- **Midnight Luxe** (luxury, dark, elegant) — #cbb26a, #8b83a8, #b8b8c8, #0a0a12, #efe9dd — Champagne gold on ink-navy with a violet undertone — hotels and spirits use it because it reads expensive at any size. — tool: https://brandsweets.com/palettes/new/cbb26a-8b83a8-b8b8c8-0a0a12-efe9dd — collection: https://brandsweets.com/palettes/luxury
- **Graphite Mono** (monochrome, neutral, minimal, modern) — #222222, #767676, #bdbdbd, #fafafa, #111111 — Five greys, no hue — the true monochrome; the accent is a lighter grey, so hierarchy comes from weight and size alone. — tool: https://brandsweets.com/palettes/new/222222-767676-bdbdbd-fafafa-111111 — collection: https://brandsweets.com/palettes/monochrome

## Fonts for this mood

- neutral: https://brandsweets.com/fonts/mood/neutral
- minimal: https://brandsweets.com/fonts/mood/minimal
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bdbbc4-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bdbbc4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.