# #bdaff3

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bdaff3`
- RGB: rgb(189, 175, 243)
- HSL: hsl(252, 74%, 82%)
- OKLCH: oklch(0.79 0.096 293.5)
- Relative luminance: 0.4795
- Nearest named color: Purple Illusion (#b8b8f8, Δ 2.248) — https://brandsweets.com/colors/purple-illusion
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/bdaff3

## Tints & shades

- Tints (toward white): #c4b8f4, #c8bcf5, #cfc5f6, #d3caf7, #dad3f8, #e2dcfa, #e5e0fa, #ede9fc, #f0edfc, #f8f6fe
- Shades (toward black): #9f8cee, #8268e8, #6849e4, #4b26df, #3d1dbf, #32179b, #261278, #1c0d59, #110835, #060312

## Harmonies

- Complementary: #e5f3af
- Analogous: #afc4f3, #dfaff3
- Triadic: #f3bdaf, #aff3bd
- Split-complementary: #f3dfaf, #c4f3af
- Tetradic: #f3afc4, #e5f3af, #aff3df

## Colors that go with #bdaff3

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #bdaff3: softer than #000 and cool enough to feel like part of the same palette. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Harbour (https://brandsweets.com/palettes/cool#harbour), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Dark Khaki** #bdb76b [harmony, pool: complementary] — Dark Khaki sits directly opposite #bdaff3 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/darkkhaki
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #bdaff3: 5 real palettes, including Max's brand system and Calendly's brand system, as the supporting colour. Seen in: Max (https://brandsweets.com/colors/brands/max-com), Calendly (https://brandsweets.com/colors/brands/calendly-com), Calm (https://brandsweets.com/colors/brands/calm-com), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai). — https://brandsweets.com/colors/deepskyblue
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Lavender Haze and Lavender Milk put Midnight Blue beside #bdaff3, as the text colour against it. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Telehealth (https://brandsweets.com/palettes/modern#telehealth), First Snow (https://brandsweets.com/palettes/cool#first-snow). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #bdaff3: 6 real palettes, including Calendly's brand system and Crypto.com's brand system, as the accent. Seen in: Calendly (https://brandsweets.com/colors/brands/calendly-com), Crypto.com (https://brandsweets.com/colors/brands/crypto-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Audible (https://brandsweets.com/colors/brands/audible-com). — https://brandsweets.com/colors/powderblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #bdaff3 in 6 real palettes, including Sephora's brand system and Telehealth, as the supporting colour. Seen in: Sephora (https://brandsweets.com/colors/brands/sephora-com), Telehealth (https://brandsweets.com/palettes/modern#telehealth), 1password (https://brandsweets.com/colors/brands/1password-com), Roblox (https://brandsweets.com/colors/brands/roblox-com). — https://brandsweets.com/colors/royalblue
- **Slate Gray** #708090 [pool] — 7 real palettes, including Midnight Luxe and Dusty Blue put Slate Gray beside #bdaff3, as the supporting colour. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Still Water (https://brandsweets.com/palettes/cool#still-water), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono). — https://brandsweets.com/colors/slategray
- **Taupe** #483c32 [pool] — Taupe is paired with #bdaff3 in 14 real palettes, including Raycast's brand system and Blossom, as the text colour against it. Seen in: Raycast (https://brandsweets.com/colors/brands/raycast), Blossom (https://brandsweets.com/palettes/light#blossom), Still Water (https://brandsweets.com/palettes/cool#still-water), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.98:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7a5fe7 (4.55:1); AA: background → #474747 (4.69:1); AAA: text → #5633e1 (7.1:1); AAA: background → #2b2b2b (7.14:1)
- On black (#000000): 10.59:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bdaff3-a99cc4-dfb64e-281f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bdaff3" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.