# #bda4d5

A color — cool, light, clean, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bda4d5`
- RGB: rgb(189, 164, 213)
- HSL: hsl(271, 37%, 74%)
- OKLCH: oklch(0.757 0.074 307.8)
- Relative luminance: 0.4217
- Nearest named color: Enchanted Lavender (#bfa3d9, Δ 0.773) — https://brandsweets.com/colors/enchanted-lavender
- Moods: cool, light, clean, modern
- Page: https://brandsweets.com/colors/bda4d5

## Tints & shades

- Tints (toward white): #c3abd8, #cab6dd, #cfbde0, #d7c7e5, #dccee9, #e1d5ec, #e8e0f1, #ede7f4, #f5f1f9, #faf8fc
- Shades (toward black): #ac8cca, #9a73bf, #895bb3, #774aa1, #653f88, #533370, #412857, #2e1d3f, #1c1226, #0a060e

## Harmonies

- Complementary: #bcd5a4
- Analogous: #a5a4d5, #d5a4d4
- Triadic: #d5bea4, #a4d5be
- Split-complementary: #d4d5a4, #a4d5a5
- Tetradic: #d5a5a4, #bcd5a4, #a4d4d5

## Colors that go with #bda4d5

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #bda4d5: softer than #000 and cool enough to feel like part of the same palette. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Harbour (https://brandsweets.com/palettes/cool#harbour), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #bda4d5 in 4 real palettes, including JBL's brand system and Cartier's brand system, as the supporting colour. Seen in: JBL (https://brandsweets.com/colors/brands/jbl-com), Cartier (https://brandsweets.com/colors/brands/cartier-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #bda4d5: 4 real palettes, including Open House and Dusk, as the lead colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Lavender Milk and Lavender Haze put Midnight Blue beside #bda4d5, as the text colour against it. Seen in: Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), First Snow (https://brandsweets.com/palettes/cool#first-snow), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #bda4d5: 6 real palettes, including Crypto.com's brand system and First Snow, as the supporting colour. Seen in: Crypto.com (https://brandsweets.com/colors/brands/crypto-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Stone (https://brandsweets.com/palettes/neutral#stone), Macaron (https://brandsweets.com/palettes/light#macaron). — https://brandsweets.com/colors/powderblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #bda4d5 in 6 real palettes, including Sephora's brand system and 1password's brand system, as the supporting colour. Seen in: Sephora (https://brandsweets.com/colors/brands/sephora-com), 1password (https://brandsweets.com/colors/brands/1password-com), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Roblox (https://brandsweets.com/colors/brands/roblox-com). — https://brandsweets.com/colors/royalblue
- **Slate Gray** #708090 [pool] — 9 real palettes, including Midnight Luxe and Graphite put Slate Gray beside #bda4d5, as the supporting colour. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Graphite (https://brandsweets.com/palettes/technical#graphite), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Greige (https://brandsweets.com/palettes/neutral#greige). — https://brandsweets.com/colors/slategray
- **Dark Sea Green** #8fbc8f [harmony: complementary] — Dark Sea Green sits directly opposite #bda4d5 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.23:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8e62b7 (4.58:1); AA: background → #424242 (4.52:1); AAA: text → #6f4596 (7.08:1); AAA: background → #212121 (7.23:1)
- On black (#000000): 9.43:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- clean: https://brandsweets.com/fonts/mood/clean
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bda4d5-b59cc4-c7cb62-2c1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bda4d5" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.