# #bd9ff4

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bd9ff4`
- RGB: rgb(189, 159, 244)
- HSL: hsl(261, 79%, 79%)
- OKLCH: oklch(0.761 0.123 299.7)
- Relative luminance: 0.4215
- Nearest named color: Diva (#c9a0ff, Δ 2.45) — https://brandsweets.com/colors/diva
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/bd9ff4

## Tints & shades

- Tints (toward white): #c3a8f5, #c9b1f6, #d0bbf7, #d6c4f8, #dccdf9, #dfd1fa, #e6dafb, #ece4fc, #f2edfd, #f9f6fe
- Shades (toward black): #a77ff0, #8d5bec, #773be8, #5f1ae0, #5216c0, #42129b, #350e7b, #250a57, #170637, #080212

## Harmonies

- Complementary: #d6f49f
- Analogous: #9facf4, #e79ff4
- Triadic: #f4bd9f, #9ff4bd
- Split-complementary: #f4e79f, #acf49f
- Tetradic: #f49fac, #d6f49f, #9ff4e7

## Colors that go with #bd9ff4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Amber** #ffbf00 [pool] — Amber is paired with #bd9ff4 in 5 real palettes, including Ahrefs's brand system and Gumroad's brand system, as the supporting colour. Seen in: Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Gumroad (https://brandsweets.com/colors/brands/gumroad-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #bd9ff4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Mercury (https://brandsweets.com/colors/brands/mercury-com), Harbour (https://brandsweets.com/palettes/cool#harbour). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #bd9ff4: 5 real palettes, including Calm's brand system and Max's brand system, as the lead colour. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Max (https://brandsweets.com/colors/brands/max-com), Calendly (https://brandsweets.com/colors/brands/calendly-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/deepskyblue
- **Emerald Green** #50c878 [harmony, pool: split] — Emerald Green is a split-complement of #bd9ff4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Supabase (https://brandsweets.com/colors/brands/supabase), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/emerald-green
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Lavender Haze and Lavender Milk put Midnight Blue beside #bd9ff4, as the text colour against it. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), First Snow (https://brandsweets.com/palettes/cool#first-snow), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/midnightblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #bd9ff4 in 6 real palettes, including Sephora's brand system and Roblox's brand system, as the supporting colour. Seen in: Sephora (https://brandsweets.com/colors/brands/sephora-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), 1password (https://brandsweets.com/colors/brands/1password-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #bd9ff4 in 4 real palettes, including Obsidian's brand system and Blossom, as the text colour against it. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Blossom (https://brandsweets.com/palettes/light#blossom), Raycast (https://brandsweets.com/colors/brands/raycast), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/taupe
- **Yellow Green** #9acd32 [harmony: complementary] — Yellow Green sits directly opposite #bd9ff4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/yellowgreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.23:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8a56eb (4.55:1); AA: background → #424242 (4.51:1); AAA: text → #6824e5 (7.07:1); AAA: background → #212121 (7.23:1)
- On black (#000000): 9.43:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Supabase** — accent #bda4ff (Δ 1.773) — https://brandsweets.com/colors/brands/supabase

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bd9ff4-af9cc4-dfcb4e-2a1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bd9ff4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.