# #bd9dcd

A color — cool, muted, light, minimal, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#bd9dcd`
- RGB: rgb(189, 157, 205)
- HSL: hsl(280, 32%, 71%)
- OKLCH: oklch(0.741 0.076 314.3)
- Relative luminance: 0.3934
- Nearest named color: Turnip Crown (#bb9ecd, Δ 0.377) — https://brandsweets.com/colors/turnip-crown
- Moods: cool, muted, light, minimal, clean
- Page: https://brandsweets.com/colors/bd9dcd

## Tints & shades

- Tints (toward white): #c4a7d2, #c8aed5, #cfb8db, #d6c2e0, #ddcde5, #e1d3e8, #e8ddee, #efe7f3, #f4eef6, #faf8fc
- Shades (toward black): #ad86c1, #9f72b6, #8f5aaa, #7c4c94, #6b4280, #573668, #442a51, #301d39, #1f1325, #0b070d

## Harmonies

- Complementary: #adcd9d
- Analogous: #a59dcd, #cd9dc5
- Triadic: #cdbd9d, #9dcdbd
- Split-complementary: #c5cd9d, #9dcda5
- Tetradic: #cda59d, #adcd9d, #9dc5cd

## Colors that go with #bd9dcd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #bd9dcd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Harbour (https://brandsweets.com/palettes/cool#harbour), Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #bd9dcd in 4 real palettes, including JBL's brand system and Casper Sleep's brand system, as the supporting colour. Seen in: JBL (https://brandsweets.com/colors/brands/jbl-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Cartier (https://brandsweets.com/colors/brands/cartier-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #bd9dcd: 4 real palettes, including Open House and Dusk, as the lead colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Lavender Milk and First Snow put Midnight Blue beside #bd9dcd, as the text colour against it. Seen in: Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), First Snow (https://brandsweets.com/palettes/cool#first-snow), Open House (https://brandsweets.com/palettes/clean#open-house), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #bd9dcd: 6 real palettes, including Crypto.com's brand system and First Snow, as the supporting colour. Seen in: Crypto.com (https://brandsweets.com/colors/brands/crypto-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Stone (https://brandsweets.com/palettes/neutral#stone), Macaron (https://brandsweets.com/palettes/light#macaron). — https://brandsweets.com/colors/powderblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #bd9dcd in 5 real palettes, including Sephora's brand system and Roblox's brand system, as the supporting colour. Seen in: Sephora (https://brandsweets.com/colors/brands/sephora-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), 1password (https://brandsweets.com/colors/brands/1password-com), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/royalblue
- **Slate Gray** #708090 [pool] — 9 real palettes, including Graphite and Midnight Luxe put Slate Gray beside #bd9dcd, as the supporting colour. Seen in: Graphite (https://brandsweets.com/palettes/technical#graphite), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Greige (https://brandsweets.com/palettes/neutral#greige), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono). — https://brandsweets.com/colors/slategray
- **Dark Sea Green** #8fbc8f [harmony: complementary] — Dark Sea Green sits directly opposite #bd9dcd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.37:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #9461ae (4.58:1); AA: background → #3d3d3d (4.59:1); AAA: text → #714587 (7.23:1); AAA: background → #1c1c1c (7.2:1)
- On black (#000000): 8.87:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- minimal: https://brandsweets.com/fonts/mood/minimal
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/bd9dcd-b99fc1-b8cb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#bd9dcd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.